The So What from BCG

The So What from BCG offers forward-looking insights for business leaders and executives, moving beyond traditional strategy to explore the trends and disruptions shaping tomorrow's world. Hosted by Georgie Frost, the podcast features leading experts from Boston Consulting Group who delve into complex business and social issues. Episodes analyze diverse topics, from the impact of generational differences on consumer markets and fashion to the future of medtech innovation and its challenges. The show provides a professional, analytical perspective on how technological advancements, societal shifts, and market dynamics will influence industries, making it essential listening for those seeking to understand and prepare for future business landscapes.