The Serial Killer Podcast Podcast Advertising - Audience, Sponsors & Contact

Overview

The Serial Killer Podcast offers an in-depth, weekly exploration into the lives and crimes of notorious serial killers. Hosted by Thomas Wiborg-Thune, the show meticulously investigates the psychological development of these individuals, tracing their backgrounds from childhood through their youth to understand the genesis of their criminal behavior. It provides graphic, unvarnished accounts of their actions, aiming to deliver a comprehensive and truthful understanding of the serial killer phenomenon. This podcast is ideal for true crime enthusiasts, forensic psychology students, and listeners seeking a detailed, often disturbing, look into the darkest corners of human history and criminal pathology, presented with a focus on factual accuracy and psychological insight.

Show Impressions

Estimates only, not verified by show

Est. Total Impressions

54,039

Est. Podcast Downloads

53,120

Av. Youtube Views

919

Instagram

3k

YouTubers Subscribers

7k

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Direct Response

Brands with CTAs

GREAT

92%

Host Read %

% of host read ads

BAD

14%

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The Bottom Line

This show has an estimated 54K audience size, runs 14% host read ads and promotes 92% of ads for direct response advertisers.

Creator Influence

Thomas Wiborg-Thune

Thomas Wiborg-Thune serves as the creator and host of The Serial Killer Podcast, a production known for its scholarly approach to true crime and forensic history. Operating from Oslo, Norway, he utilizes a deep-dive narrative style to explore the psychological profiles of history's most prolific offenders, exemplified by his extensive five-part series on Richard Kuklinski and the detailed Dennis Nilsen saga. His work is characterized by the use of studio-grade production and cinematic ambient scores to create a professional investigative atmosphere. He frequently participates in industry events such as CrimeCon Orlando and CrimeCon London to engage with the forensic community. A recent win for the platform includes the launch of The Serial Killer News, a supplemental series designed to provide updates on modern criminal developments alongside his traditional long-form historical biographies. This transition from audio-only to a high-definition visual presence on YouTube incorporates archival footage and talking-head analysis suited for informational partnerships.

Age: 45 years
Nationality: Norwegian
Education: Communication/Media Studies, Unknown Norwegian Institution

Age: 45 years
Nationality: Norwegian
Education: Communication/Media Studies, Unknown Norwegian Institution

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Recent Campaigns

	Advertisers	Week4/27	Week5/11	Week5/25	Week7/6	Week7/20	Week8/3	Week8/17
BetterHelpbetterhelp.com	BetterHelp				3	4	1	1	Longer term buy 33%
Grow Therapygrowtherapy.com	Grow Therapy	1	1			1	1	3	Longer term buy 25%
Auraaura.com	Aura		2	1		1	1	1	Longer term buy 25%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Olive and June health, wellness & fitness	$9,349	-61.5%	50%	100%	8.0ad units	Core Performer	+1
Grow Therapy mental health care	$7,257	+135.4%	29%	100%	7.0ad units	Core Performer	+1
Aura information technology & services	$5,890	+40.6%	50%	100%	6.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

10 Year Anniversary Special | HH Holmes | The Devil in the White City - Part 1

0:00 / 0:56

Direct Response

1

#1

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