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The Scroll Down

The Scroll Down

Network: Headgum

Overview

The Scroll Down is a sharp, comedic commentary podcast hosted by Niccole Thurman and Marcella Arguello that navigates the chaotic landscape of internet culture. Each episode serves as a curated deep dive into the week's most viral moments, 'main characters,' and social media trends. With a tone that is both irreverent and insightful, the hosts dissect the intersection of celebrity culture, digital misinformation, and modern social dynamics. The show is designed for listeners who are chronically online and looking for a humorous, critical lens on the headlines that dominate our feeds. By blending pop culture analysis with personal anecdotes and candid discussions on digital well-being, the podcast offers a relatable space to process the overwhelming nature of the 24-hour news cycle.

Show Impressions

Estimates only, not verified by show

Est. Podcast Downloads

3,740



Recent Campaigns


Demographics

Location

Fans by country:

United States 88%
Canada 4%
United Kingdom 3%
Germany 3%
Australia 2%

Age Distribution

18-24
12.0%
25-34
28.0%
35-44
26.0%
45-54
18.0%
55-64
11.0%
65-99
5.0%

Income Brackets

$50k-60k
13.0%
$60k-70k
12.0%
$40k-50k
11.0%
$70k-80k
11.0%
$80k-90k
10.0%
$30k-40k
9.0%
$90k-100k
9.0%
$100k-150k
8.0%
$20k-30k
7.0%
$10k-20k
4.0%
$150k-200k
4.0%
$200k-1000k
2.0%

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Top Advertisers

Top Spenders
Est. Spent
Change
Host Read %
DR %
# of ads
Frequency
Top Shows
Tushy

Tushy

health, wellness & fitness
$860.0%100.0%0.0%
1.0ad units
Test run
Legal AF by MeidasTouchMy World with Jeff Jarrett
+1

Ads and Episodes

Eminem And The Super Bowel

Eminem And The Super Bowel

0:00 / 0:52
Brand Awareness
E
#1
Run on 1x episode




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