The Ringer Fantasy Football Show Podcast Advertising - Audience, Sponsors & Contact

Overview

The Ringer Fantasy Football Show offers a comprehensive and entertaining guide for fantasy football enthusiasts, from draft day preparations to championship strategies. Hosts Danny Heifetz, Danny Kelly, and Craig Horlbeck provide in-depth analysis of NFL matchups, player performance, waiver wire targets, and power rankings, delivering actionable advice for fantasy leagues. Beyond the serious strategy, the podcast injects humor and relatable banter, often exploring the more absurd and frustrating aspects of fantasy sports, as highlighted by segments like 'Fantasy Court.' With a high volume of episodes during the NFL season, this podcast caters to both casual and highly competitive players seeking a blend of expert insight, strategic guidance, and comedic relief to navigate their fantasy football journey successfully.

Show Impressions

Estimates only, not verified by show

Est. Podcast Downloads

34,960

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Direct Response

Brands with CTAs

GOOD

80%

Host Read %

% of host read ads

BAD

19%

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The Bottom Line

This show has an estimated 35K audience size, runs 19% host read ads and promotes 80% of ads for direct response advertisers.

Recent Campaigns

	Advertisers	Week4/27	Week5/4	Week5/18	Week6/1	Week6/8	Week6/22	Week7/13	Week7/20	Week7/27	Week8/3	Week8/10	Week8/17	Week8/24	Week8/31	Week9/7	Week9/14	Week9/21	Week9/28	Week10/5	Week10/12	Week10/19	Week10/26
FanDuelfanduel.com	FanDuel	1	1	1	1		1	1	2			2	3	5	3	3	4	4	4	4	4	4	1	Core Performer 100%
Verizonverizon.com	Verizon										4	3	3	5	3	3	4	4	4	4	4	4	1	Core Performer 100%
Chevy Silveradochevy.com	Chevy Silverado	1				1	1		1	2		1	2	5	3	3	4	4	4	4	4	4	1	Core Performer 100%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65+

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k+

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
FanDuel	$54,257	+68.5%	61%	90%	79.0ad units	Core Performer	+1
Verizon information technology & services	$27,250	+14.1%	80%	100%	44.0ad units	Core Performer	+1
LinkedIn information technology & services	$20,444	0.0%	41%	100%	32.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

Week 7 Recap: Seattle Rocks Mahomes, J.J. McCarthaissance, Refs Ruin Everything, Big Burrow, Little Bryce, and the Pittsburgh Peaky Blinders

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Direct Response

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#1

Run on 1x episode

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