The Popcast With Knox and Jamie Podcast Advertising - Audience, Sponsors & Contact

Overview

The Popcast With Knox and Jamie offers a weekly, witty, and often comedic deep dive into the ever-evolving world of pop culture. Hosts Knox and Jamie expertly navigate the latest in television, film, celebrity news, and internet trends, providing insightful commentary and humorous critiques on "things that entertain, but do not matter." Episodes often feature detailed recaps of popular (or notoriously bad) TV shows, movie recommendations, and a recurring "Please Advise" segment where they tackle listener dilemmas with a unique blend of wisdom and irreverence. The podcast targets an audience that enjoys engaging, conversational analysis of media, celebrity culture, and contemporary lifestyle topics, delivered with a distinctive blend of humor and genuine enthusiasm. It stands out for its ability to make even the most trivial pop culture moments feel significant and entertaining.

Show Impressions

Estimates only, not verified by show

Est. Total Impressions

141.7K

Est. Podcast Downloads

141.5K

Av. Youtube Views

189

Instagram

47k

YouTubers Subscribers

1k

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Direct Response

Brands with CTAs

GREAT

88%

Host Read %

% of host read ads

OKAY

41%

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The Bottom Line

This show has an estimated 141.7K audience size, runs 41% host read ads and promotes 88% of ads for direct response advertisers.

Creator Influence

Knox and Jamie McCoy and Golden

The Popcast with Knox and Jamie delivers sophisticated entertainment commentary through their signature self-described educated ignorance style. Founders Knox McCoy and Jamie B. Golden provide rigorous analysis of the television and film landscapes, moving from deep dives into Brad Pitt’s filmography to critical reviews of the newest reality sensations. The duo has expanded their digital footprint into a diverse media group, notably launching the Faith Adjacent podcast and the Cinema Showcase guide. Their expertise in the Southern millennial demographic reflects in their ability to drive literary sales and theater attendance. Knox and Jamie frequently transition from the studio to the stage for their national live tours, bringing their witty banter to cities like Birmingham and Nashville. Recently, the pair celebrated a milestone with their Best Friend of the Show Ask-Us-Anything #23 series, further solidifying their tiered Patreon model. This blend of high-brow critique and affectionate cynicism makes them a staple for listeners seeking transparent pop culture discussion.

Age: 46 years
Nationality: American
Education: Auburn University

Age: 46 years
Nationality: American
Education: Auburn University

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Recent Campaigns

	Advertisers	Week4/27	Week5/4	Week5/11	Week5/18	Week6/8	Week6/15	Week6/22	Week6/29	Week7/6	Week7/13	Week7/20	Week7/27	Week8/10	Week8/17	Week8/24	Week8/31	Week9/7	Week9/14	Week9/21	Week10/5	Week10/12	Week10/19
Bombasbombas.com	Bombas		1	1	1	1				1	1		1		1			1	1	1	1	1		Core Performer 50%
Progressive Insuranceprogressive.com	Progressive Insurance	1	1	1	1	1		1	1		1	1	1	1	1	1	1		1					Longer term buy 42%
Gabgabb.com	Gab		1	1	1	1	1			1	1					1		1	1			1	1	Longer term buy 42%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65+

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k+

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Bombas apparel & fashion	$77,181	+160.0%	100%	100%	15.0ad units	Core Performer	+1
Pura electrical/electronic manufacturing	$73,648	+1.4%	95%	100%	20.0ad units	Core Performer	+1
Olive and June health, wellness & fitness	$71,640	0.0%	100%	100%	14.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

680: Vampire Rules Snake Draft

0:00 / 0:31

Direct Response

6

#1

Run on 1x episode

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