The Politics Guys Podcast Advertising - Audience, Sponsors & Contact

Overview

The Politics Guys is an independent, bipartisan, ideologically diverse American politics and policy podcast hosted by experts: political scientists, law professors, practicing attorneys, and former government officials. Our mission is to give listeners a much-needed break from conservative and liberal echo chambers through civil, rational, and evidence-based discussion of American politics and policy from multiple perspectives. In addition to our weekly news discussion, we feature regular interviews with leading figures from across the ideological spectrum. Past guests include Representatives Jim Jordan, Thomas Massie, and Rob Wittman; Jeffrey Sachs; Tyler Cowen; Bryan Caplan; Dan Carlin; Larry Sabato; and Lawrence Lessig.

Show Impressions

Estimates only, not verified by show

Est. Podcast Downloads

15,040

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Direct Response

Brands with CTAs

GREAT

85%

Host Read %

% of host read ads

BAD

4%

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The Bottom Line

This show has an estimated 15K audience size, runs 4% host read ads and promotes 85% of ads for direct response advertisers.

Recent Campaigns

	Advertisers	Week6/8	Week6/15	Week6/22	Week7/13	Week7/20	Week7/27	Week8/3	Week8/10	Week8/17	Week8/24	Week8/31	Week9/7	Week9/14	Week9/21	Week9/28	Week10/5	Week10/12	Week10/19
Spin Questspinquest.com	Spin Quest	1	1	3	1	2	1		1	1		3	1		2	3	3	1	1	Core Performer 75%
Chumba Casinochumbacasino.com	Chumba Casino		1		2	2	1	1	1	1	1	2	2	1	2		1		1	Core Performer 75%
On Deckondeck.com	On Deck				1	1			1		1		1		3	1	1	2	1	Core Performer 67%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65+

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k+

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Just Thrive health, wellness & fitness	$3,549	0.0%	100%	100%	8.0ad units	Core Performer	+1
Spin Quest	$3,273	+359.8%	4%	100%	25.0ad units	Core Performer	+1
Anthem Blue Cross and Blue Shield	$2,661	-42.4%	0%	55%	22.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

War with Iran, Illinois Primaries, and the Politics of Election Integrity

0:00 / 1:31

Direct Response

W

#1

Run on 1x episode

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