The Pick Six Podcast - Husker sports news and analysis Podcast Advertising - Audience, Sponsors & Contact

Overview

The Pick Six Podcast offers dedicated Nebraska sports fans an essential weekly deep dive into Husker football, with occasional coverage of other sports like women's basketball. Hosted by World-Herald staff writers, Sam McKewon and Ben Doody, the podcast provides expert analysis, news updates, and candid discussions on team developments, game strategies, and player movements, such as decommitments. Listeners can expect informed opinions, game predictions, and a breakdown of key topics relevant to the Nebraska sports landscape, making it a go-to source for comprehensive local sports insights and fan engagement.

Show Impressions

Estimates only, not verified by show

Est. Podcast Downloads

3,540

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Direct Response

Brands with CTAs

GREAT

87%

Host Read %

% of host read ads

BAD

12%

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The Bottom Line

This show has an estimated 3.5K audience size, runs 12% host read ads and promotes 87% of ads for direct response advertisers.

Recent Campaigns

	Advertisers	Week7/27	Week8/3	Week8/10	Week8/17	Week8/24	Week8/31	Week9/14	Week9/21	Week9/28	Week10/12	Week10/19	Week10/26
Grangergrainger.com	Granger		2			2		2		1	1		1	Longer term buy 42%
Sleep Numbersleepnumber.com	Sleep Number	1		1	1	3	2		2					Longer term buy 33%
Americans for Prosperity Actionafpaction.com	Americans for Prosperity Action											2	1	Test in progress 17%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65+

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k+

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Granger photography	$467	0.0%	0%	93%	15.0ad units	Core Performer	+1
Granger retail	$307	-5.3%	0%	100%	10.0ad units	Core Performer	+1
Sleep Number	$290	-100.0%	0%	100%	10.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

Bill Moos what ifs and Husker hoops seeding

0:00 / 0:26

Direct Response

B

#1

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