The Nextlander Podcast Podcast Advertising - Audience, Sponsors & Contact

Overview

The Nextlander Podcast offers a deep dive into the world of video games, hosted by industry veterans Vinny Caravella, Brad Shoemaker, and Alex Navarro. Leveraging their combined decades of experience, the podcast delivers weekly discussions that blend personal gameplay experiences with critical analysis of the latest industry news and trends. Listeners can expect detailed impressions of new and upcoming titles, from AAA blockbusters like Death Stranding 2 and Fortnite to indie releases, alongside insightful commentary on corporate strategies, hardware developments like the Nintendo Switch 2, and significant events impacting the gaming landscape, such as studio layoffs and AI integration. The show maintains a knowledgeable yet conversational tone, appealing to dedicated gamers and industry observers seeking informed perspectives on both the creative and business sides of interactive entertainment.

Show Impressions

Estimates only, not verified by show

Est. Total Impressions

37,800

Est. Podcast Downloads

23,540

Av. Youtube Views

14,260

YouTubers Subscribers

48k

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Direct Response

Brands with CTAs

GREAT

85%

Host Read %

% of host read ads

BAD

11%

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The Bottom Line

This show has an estimated 37.8K audience size, runs 11% host read ads and promotes 85% of ads for direct response advertisers.

Recent Campaigns

	Advertisers	Week7/27	Week8/10	Week8/17	Week8/24	Week8/31	Week9/7	Week9/14	Week9/21	Week9/28	Week10/5	Week10/12	Week10/19
YouTube TVyoutube.com	YouTube TV				1	1	1	1	1	1	1	1		Core Performer 67%
Optimumoptimum.com	Optimum	1	1	1	1	1		1	1				1	Core Performer 58%
Firestonefirestone.com	Firestone			1	1	1	1	1	1	1				Core Performer 58%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65+

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k+

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Factor	$11,151	0.0%	100%	100%	11.0ad units	Core Performer	+1
MSI	$5,576	0.0%	100%	100%	5.0ad units	Core Performer	+1
Quince retail	$4,906	-100.0%	100%	100%	5.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

Special Ep: Never Been a Better Podcast 012: I Hate Horny

0:00 / 2:32

Direct Response

S

#1

Run on 1x episode

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