The Michael Steele Podcast Podcast Advertising - Audience, Sponsors & Contact

Overview

The Michael Steele Podcast delivers insightful, barbershop-style discussions on the most pressing political, cultural, and technological issues of our time. Hosted by former Republican National Committee Chairman Michael Steele, the show moves beyond partisan divides to offer nuanced analysis and seek genuine solutions. It delves into critical topics such as Black voter participation and the evolving relationship between the African American community and political parties, alongside broader societal concerns like the ethical implications and governance of AI. Steele's extensive political background and engaging moderation style attract an audience keen on understanding complex current events and their impact on society, fostering informed debate and diverse perspectives.

Show Impressions

Estimates only, not verified by show

Est. Podcast Downloads

66,380

Instagram

57k

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Direct Response

Brands with CTAs

GREAT

87%

Host Read %

% of host read ads

BAD

4%

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The Bottom Line

This show has an estimated 66.4K audience size, runs 4% host read ads and promotes 87% of ads for direct response advertisers.

Creator Influence

Michael Steele

Michael Steele is a distinguished political analyst and public servant, known for his incisive commentary on American democracy and governance. He made history as the first African American Lieutenant Governor of Maryland and later as the first African American Chairman of the Republican National Committee. Currently, Steele serves as a co-host on MSNBC's "The Weekend," where he provides expert analysis on current affairs. His work extends to various media platforms, including his former role as host of The Michael Steele Podcast, where he fostered candid discussions on political accountability and civic engagement. Through his extensive career, Steele consistently advocates for constitutional norms and robust public participation, engaging audiences with his direct and analytical approach to complex political issues.

Age: 68 years
Nationality: American
Education: BA, Johns Hopkins University

Age: 68 years
Nationality: American
Education: BA, Johns Hopkins University

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Recent Campaigns

	Advertisers	Week4/27	Week5/25	Week6/8	Week6/22	Week7/13	Week7/20	Week8/10	Week8/17	Week8/24	Week8/31	Week9/7	Week9/21	Week9/28	Week10/12	Week10/19
Spin Questspinquest.com	Spin Quest	1	1	1		2	1		3	2	2	1	1	2	3	2	Core Performer 67%
Anthem Blue Cross and Blue Shieldanthem.com	Anthem Blue Cross and Blue Shield				1	1			2	2	1	1	1				Longer term buy 42%
Exploratorium After Darkexploratorium.edu	Exploratorium After Dark				1			2	2	2	3						Longer term buy 33%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65+

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k+

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Spin Quest	$15,559	-34.5%	15%	100%	26.0ad units	Core Performer	+1
Rocket Money financial services	$13,232	0.0%	21%	100%	14.0ad units	Core Performer	+1
Exploratorium After Dark museums & institutions	$5,346	-50.1%	0%	100%	10.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

Moment Of Clarity: Wasting Millions Before Election Day? Inside the $25K Political Trap

0:00 / 0:30

Direct Response

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