The Huddle Breakdown Podcast Advertising - Audience, Sponsors & Contact

Overview

The Huddle Breakdown offers an analytical deep-dive into all things Celtic FC, distinguishing itself from typical fan podcasts by integrating robust statistical analysis and data-driven insights with passionate fan opinion. Each episode meticulously breaks down recent matches, tactical shifts, and player performances, often exploring advanced metrics like xG. Beyond the pitch, the hosts engage with significant club events, managerial changes, and the broader fan culture, providing a comprehensive view of the team's journey. This podcast is ideal for dedicated Celtic supporters, football analytics enthusiasts, and listeners seeking a blend of informed tactical discussion, timely club news, and authentic fan perspective, delivered with both professional insight and engaging banter.

Show Impressions

Estimates only, not verified by show

Est. Total Impressions

4,777

Est. Podcast Downloads

80

Av. Youtube Views

4,777

YouTubers Subscribers

10k

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Direct Response

Brands with CTAs

GREAT

90%

Host Read %

% of host read ads

BAD

2%

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The Bottom Line

This show has an estimated 4.8K audience size, runs 2% host read ads and promotes 90% of ads for direct response advertisers.

Creator Influence

Alan Morrison

The Huddle Breakdown serves as a technical media outlet for Celtic FC supporters, moving the conversation from traditional sentiment to objective performance metrics. Managed by data analysts Alan Morrison and James Dailey, the project utilizes professional-grade visualization tools and scatter plots to dissect Scottish Premiership fixtures. The outlet maintains a distinct focus on squad recruitment and tactical systems, frequently hosting industry leaders such as StatsBomb CEO Ted Knutson and John Muller of The Athletic. Their content strategy centers on making club-level data accessible to the public through the weekly Huddle Breakdown podcast and the premium Huddle Breakdown Extra Time series. A recent highlight includes the comprehensive variance analysis regarding the Speedboat League concept, which provides a statistical framework for comparing the SPFL to broader European markets. By bridging the gap between American sports analytics and European football, they provide an analytical resource for those seeking a deeper understanding of game models and fiscal governance.

Age: 41 years
Nationality: Scottish & American
Education: Professional Data Analysis, The Huddle Breakdown (Technical Research)

Age: 41 years
Nationality: Scottish & American
Education: Professional Data Analysis, The Huddle Breakdown (Technical Research)

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Recent Campaigns

	Advertisers	Week4/13	Week4/20	Week4/27	Week6/15	Week6/22	Week6/29	Week7/6	Week7/13	Week7/20	Week7/27	Week8/3	Week8/10	Week8/17	Week8/24	Week8/31	Week9/7	Week9/14	Week9/21	Week9/28
Progressive Insuranceprogressive.com	Progressive Insurance		4	3	4	7	2	2	4	2	2		2	1	1	1	2	2	4	4	Core Performer 83%
Grow Therapygrowtherapy.com	Grow Therapy		3				1	2	5	3	1		2	2	3		2	3	4	5	Core Performer 75%
AT&Tatt.com	AT&T	1				1	2	1	1	2	1	1	1	1		2					Core Performer 50%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65+

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k+

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Progressive Insurance insurance	$2,933	+200.0%	0%	100%	58.0ad units	Core Performer	+1
Grow Therapy mental health care	$2,502	+78.0%	3%	100%	34.0ad units	Core Performer	+1
Acast online media	$2,291	-100.0%	0%	97%	39.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

Celtic vs LASK Second Leg: How Celtic Kill the Tie in Linz | Champions League Play-Off Preview

0:00 / 0:49

Direct Response

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#1

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