The evo podcast Podcast Advertising - Audience, Sponsors & Contact

Overview

The evo podcast is an authoritative deep-dive into the world of high-performance automobiles, catering to dedicated car enthusiasts and industry insiders alike. It offers a unique blend of expert reviews on the latest performance cars, behind-the-scenes insights into the creation of the renowned evo magazine, and engaging interviews with influential figures in automotive engineering and design. Listeners can expect discussions on cutting-edge automotive technology, historical perspectives on iconic vehicles and industry tests, and a comprehensive look at the business and culture surrounding the world's greatest performance machines. The podcast distinguishes itself by combining detailed vehicle analysis with the personal stories and technical expertise of those shaping the automotive landscape, making it essential listening for anyone passionate about driving, car technology, and the evolution of the auto industry.

Show Impressions

Estimates only, not verified by show

Est. Podcast Downloads

280

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Direct Response

Brands with CTAs

GOOD

70%

Host Read %

% of host read ads

BAD

5%

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The Bottom Line

This show has an estimated 280 audience size, runs 5% host read ads and promotes 70% of ads for direct response advertisers.

Recent Campaigns

	Advertisers	Week7/20	Week7/27	Week8/3	Week8/10	Week8/17	Week8/24	Week8/31	Week9/7
Sierrasierra.com	Sierra	1	1	3	3		3	3	1	Core Performer 58%
Lowe'slowes.com	Lowe's		1	3		3		1		Longer term buy 33%
Krogerkroger.com	Kroger		1			1	1	1		Longer term buy 33%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65+

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k+

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Sierra	$43	+363.9%	0%	93%	15.0ad units	Core Performer	+1
Lowe's	$23	+522.1%	0%	100%	8.0ad units	Core Performer	+1
PlayOJO	$18	-100.0%	0%	83%	6.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

Driving the 10,000rpm Lamborghini Temerario – a worthy replacement for the V10? | The evo podcast | Episode 24

0:00 / 0:18

Direct Response

D

#1

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