
The Choice

Overview
The Choice is a high-stakes, limited-run political series from The New York Times Opinion section that provides an unprecedented, behind-the-scenes look at the presidential endorsement process. By placing listeners directly inside the boardroom, the podcast features rigorous, unscripted interviews between the editorial board and Democratic primary candidates, followed by candid, analytical deliberations among the board members. The show is designed for politically engaged listeners who value transparency and deep-dive journalism. It distinguishes itself by 'showing its work,' offering a rare glimpse into how institutional decisions are weighed against policy platforms, electability, and leadership character. The tone is professional, inquisitive, and intellectually demanding, serving as an essential resource for voters seeking to understand the complexities of candidate vetting.
Show Impressions
Estimates only, not verified by show
Est. Total Impressions
7,600
Demographics
Location
Fans by country:
Age Distribution
18-24
12.0%
25-34
28.0%
35-44
26.0%
45-54
18.0%
55-64
11.0%
65-99
5.0%
Income Brackets
$50k-60k
13.0%
$60k-70k
12.0%
$40k-50k
11.0%
$70k-80k
11.0%
$80k-90k
10.0%
$30k-40k
9.0%
$90k-100k
9.0%
$100k-150k
8.0%
$20k-30k
7.0%
$10k-20k
4.0%
$150k-200k
4.0%
$200k-1000k
2.0%
Unlock show and brand data, including top ads, overall spend, and the ability to listen to ads.
Top Advertisers
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Ads and Episodes
Recent Episodes
Recent Campaigns