The Adam Schefter Podcast Podcast Advertising - Audience, Sponsors & Contact

Overview

The Adam Schefter Podcast offers an insider's perspective on the dynamic world of professional football, primarily focusing on the NFL. Hosted by ESPN's leading NFL reporter, Adam Schefter, the podcast delivers timely breaking news, in-depth analysis of team changes, player performances, and strategic decisions. Episodes delve into critical league events like trade deadlines, coaching shifts, and MVP races, complemented by expert power rankings and discussions with other prominent sports analysts. This podcast is essential for dedicated football fans, fantasy players, and anyone seeking a comprehensive understanding of the league's ongoing narratives, strategic intricacies, and cultural impact, providing context and future implications beyond standard game recaps.

Show Impressions

Estimates only, not verified by show

Est. Podcast Downloads

15,920

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Direct Response

Brands with CTAs

GOOD

73%

Host Read %

% of host read ads

BAD

17%

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The Bottom Line

This show has an estimated 15.9K audience size, runs 17% host read ads and promotes 73% of ads for direct response advertisers.

Recent Campaigns

	Advertisers	Week5/11	Week5/18	Week5/25	Week6/1	Week6/8	Week6/22	Week6/29	Week7/13	Week7/20	Week7/27	Week8/3	Week8/17	Week8/24	Week8/31	Week9/7	Week9/14	Week9/21	Week9/28	Week10/5	Week10/12	Week10/19	Week10/26
Zip Recruiterziprecruiter.com	Zip Recruiter	1			1	1	1		1	1	1	1	1	1	1	1	2	2	2	2	2	2	1	Core Performer 92%
ESPNespn.com	ESPN	1	1	1		1	1	1	1	1	1	1	1		1	1	1		1	2	2	1	1	Core Performer 75%
Grangergrainger.com	Granger	1	1	1		1	1		1	1	1				1	1	1	2	1	2	2	2		Core Performer 67%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65+

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k+

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Zip Recruiter information technology & services	$14,364	+108.7%	91%	100%	44.0ad units	Core Performer	+1
Shopify information technology & services	$7,980	+537.5%	61%	100%	23.0ad units	Core Performer	+1
ESPN media production	$4,995	+100.8%	6%	66%	35.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

Which team is under the most pressure entering Week 7?

0:00 / 1:08

Direct Response

W

#1

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