Silver and Black Today: Your Raiders News NOW - Powered by Sportsnaut Podcast Advertising - Audience, Sponsors & Contact

Overview

Immerse yourself in the heart of NFL action with Silver and Black Today, the quintessential podcast for all things Las Vegas Raiders. As an Audacy Original Podcast, this show stands out as the ultimate source for the most current news, expert analysis, and passionate discussions surrounding the iconic Raider Nation. Dive into a world where every play, every decision, and every moment is dissected and celebrated by the dynamic duo of Scott Gulbransen and Moe Moton. Whether craving the latest team updates, seeking in-depth reviews of off-field strategies, or longing to connect with fellow fans, Silver and Black Today is your year-round ticket to the most comprehensive and engaging coverage of your beloved Raiders. Join us as we live and breathe the excitement of the Silver and Black – where true fandom never takes an offseason.

Show Impressions

Estimates only, not verified by show

Est. Total Impressions

8,510

Est. Podcast Downloads

4,820

Av. Youtube Views

3,690

YouTubers Subscribers

14k

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Direct Response

Brands with CTAs

GREAT

82%

Host Read %

% of host read ads

BAD

6%

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The Bottom Line

This show has an estimated 8.5K audience size, runs 6% host read ads and promotes 82% of ads for direct response advertisers.

Recent Campaigns

	Advertisers	Week7/6	Week7/13	Week7/20	Week7/27	Week8/3	Week8/10	Week8/17	Week8/24	Week8/31	Week9/7	Week9/21	Week10/5	Week10/12	Week10/19	Week10/26
O'Reilly Auto Partsoreillyauto.com	O'Reilly Auto Parts		1	1	1	1	3	2	2	1	1	1	2		2		Core Performer 67%
Carvanacarvana.com	Carvana									1	1	1	3	1	2	1	Core Performer 58%
Progressive Insuranceprogressive.com	Progressive Insurance	2	2	2	2		1		1				3	2	2		Longer term buy 42%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65+

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k+

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
FanDuel	$1,771	0.0%	0%	100%	19.0ad units	Core Performer	+1
Mint Mobile telecommunications	$1,767	-1.6%	9%	100%	23.0ad units	Core Performer	+1
Sierra	$1,657	0.0%	0%	63%	24.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

Raiders vs Chiefs Postgame: So Close. What Went Wrong in the 30-27 Loss

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