Shot And Shield Wargaming Podcast Podcast Advertising - Audience, Sponsors & Contact

Overview

Shot And Shield Wargaming Podcast offers a deep dive into the world of historical tabletop wargaming, specifically focusing on conflicts and military history between 1815 and 1933. Hosted by an avid enthusiast, the podcast blends meticulous historical research with practical wargaming insights, featuring discussions on specific battles like the Zulu War, historical figures such as Giuseppe Garibaldi, and hypothetical scenarios. Episodes often include guest interviews, reviews of miniature lines, and engaging with listener correspondence, fostering a strong community feel. The show also tackles contemporary issues affecting the hobby, such as tariffs impacting miniature makers. It caters to military history buffs, tabletop wargamers, and miniature collectors who appreciate a detailed, passionate exploration of historical conflicts through the lens of strategic gaming.

Show Impressions

Estimates only, not verified by show

Est. Podcast Downloads

60

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Direct Response

Brands with CTAs

GREAT

83%

Host Read %

% of host read ads

OKAY

42%

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The Bottom Line

This show has an estimated 60 audience size, runs 42% host read ads and promotes 83% of ads for direct response advertisers.

Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65+

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k+

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Lux Soap mechanical or industrial engineering	$2	0.0%	0%	100%	2.0ad units	Test run	+1
Lux Toilet Soap retail	$2	0.0%	0%	100%	2.0ad units	Test run	+1
Everyday Fit Life	$1	0.0%	100%	100%	2.0ad units	Test run	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

Interview With Jon Sutherland & Spycraft

0:00 / 0:41

Direct Response

I

#1

Run on 1x episode

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