People I (Mostly) Admire Podcast Advertising - Audience, Sponsors & Contact

Overview

People I (Mostly) Admire" features Freakonomics co-author Steve Levitt in engaging, in-depth conversations with an eclectic mix of high achievers and experts. The podcast delves into their lives, unique obsessions, and the surprising insights gained from their diverse fields, ranging from particle physics and ancient history to biology and law enforcement. Levitt's curious and often unconventional interviewing style uncovers the motivations, methodologies, and unexpected paths that define remarkable individuals. This show is ideal for intellectually curious listeners who enjoy learning about human ingenuity, diverse perspectives, and the fascinating stories behind groundbreaking achievements, offering a blend of educational content and compelling personal narratives. It appeals to those who appreciate a deep dive into how exceptional minds approach the world and solve complex problems.

Show Impressions

Estimates only, not verified by show

Est. Podcast Downloads

38,180

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Direct Response

Brands with CTAs

GOOD

76%

Host Read %

% of host read ads

BAD

5%

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The Bottom Line

This show has an estimated 38.2K audience size, runs 5% host read ads and promotes 76% of ads for direct response advertisers.

Recent Campaigns

	Advertisers	Week4/27	Week5/4	Week5/11	Week5/18	Week5/25	Week6/1	Week6/8	Week6/15	Week6/22	Week6/29	Week7/13	Week7/20	Week7/27	Week8/3	Week8/10	Week8/17	Week8/24	Week8/31	Week9/7	Week9/14	Week9/21	Week9/28	Week10/5	Week10/12	Week10/19
Edward Jonesedwardjones.com	Edward Jones	1	1	1	1	1	1				1			1	1	1	1	1	1	1	1	1	1	1	1	1	Core Performer 92%
Mint Mobilemintmobile.com	Mint Mobile	1	1		1	1		1	1		1		1	1	1		1	1	1	1	1	1	1	1	1	1	Core Performer 83%
USAAusaa.com	USAA					1	1		1	1		1		1	1	1	1	1	1	1				1	1	1	Core Performer 67%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65+

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k+

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Mint Mobile telecommunications	$19,140	-22.4%	46%	100%	24.0ad units	Core Performer	+1
Netsuite by Oracle	$9,623	-82.1%	38%	100%	13.0ad units	Core Performer	+1
Edward Jones financial services	$6,872	-20.3%	0%	0%	22.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

44. Edward Glaeser Explains Why Some Cities Thrive While Others Fade Away

0:00 / 0:51

Direct Response

4

#1

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