On Brand with Donny Deutsch Podcast Advertising - Audience, Sponsors & Contact

Overview

On Brand with Donny Deutsch offers a unique analytical lens on the pervasive influence of 'branding' across all facets of modern life. Hosted by former ad agency CEO Donny Deutsch, the podcast dissects how companies, public figures, political movements, and cultural phenomena operate as brands, shaping public perception and driving influence. Each episode provides candid conversations and insightful analysis, exploring the convergence of current events, politics, pop culture, and business strategy. Listeners gain a deeper understanding of the forces behind the headlines, from global protests and political debates to the marketing of inclusivity and the art of storytelling. This podcast is ideal for those curious about media literacy, the mechanics of influence, and how branding principles illuminate the complexities of our interconnected world.

Show Impressions

Estimates only, not verified by show

Est. Total Impressions

17,993

Est. Podcast Downloads

17,740

Av. Youtube Views

253

YouTubers Subscribers

9k

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Direct Response

Brands with CTAs

GOOD

79%

Host Read %

% of host read ads

BAD

8%

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The Bottom Line

This show has an estimated 18K audience size, runs 8% host read ads and promotes 79% of ads for direct response advertisers.

Recent Campaigns

	Advertisers	Week5/18	Week6/15	Week6/22	Week7/13	Week7/20	Week7/27	Week8/3	Week8/10	Week8/17	Week8/31	Week9/7
TaskRabbittaskrabbit.com	TaskRabbit		2	1	1	2	1	1	2	2			Core Performer 50%
USAAusaa.com	USAA		1		2	1	1	2	2			1	Core Performer 50%
Mint Mobilemintmobile.com	Mint Mobile	1		1	1	2	1	1			1		Longer term buy 42%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
TaskRabbit	$7,305	+41.2%	92%	92%	13.0ad units	Core Performer	+1
Strawberry.me consumer services	$5,830	-100.0%	100%	100%	9.0ad units	Core Performer	+1
Progressive Insurance insurance	$4,304	0.0%	0%	100%	16.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

Brands of the Week: Ted Lasso's Soccer Boom, JIF's Big Change, Krispy Kreme x Pokémon & Why No One Can Retire

0:00 / 1:34

Direct Response

B

#1

Run on 1x episode

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