Omnibus Podcast Advertising - Audience, Sponsors & Contact

Overview

The podcast "Omnibus" with Ken Jennings and John Roderick offers listeners a captivating journey through "strange-but-true" historical anecdotes, compiling an unconventional encyclopedic time capsule. Each episode delves into a unique and often obscure story, ranging from the origins of modern business theories to extraordinary feats of engineering and human endeavor. The hosts blend meticulously researched facts with witty banter and intellectual curiosity, making complex subjects accessible and highly entertaining. This podcast appeals to intellectually curious listeners who enjoy learning fascinating, forgotten tales presented with a lighthearted, engaging tone, reminiscent of a smart, well-informed conversation among friends. It's ideal for those who appreciate historical oddities, general knowledge, and a touch of comedic charm, offering a fresh perspective on the past and present.

Show Impressions

Estimates only, not verified by show

Est. Podcast Downloads

51,820

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Direct Response

Brands with CTAs

GREAT

90%

Host Read %

% of host read ads

BAD

22%

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The Bottom Line

This show has an estimated 51.8K audience size, runs 22% host read ads and promotes 90% of ads for direct response advertisers.

Recent Campaigns

	Advertisers	Week3/23	Week4/6	Week4/20	Week5/4	Week5/11	Week5/25	Week6/1	Week6/8	Week6/15	Week7/6	Week7/20	Week7/27	Week8/3	Week8/10	Week8/17	Week8/24	Week8/31	Week9/7
McDonald'smcdonalds.com	McDonald's			1	1							1	1				1	1	1	Longer term buy 42%
Grangergrainger.com	Granger				2	1	1		1			1			1	1			1	Longer term buy 33%
Miracle Madetrymiracle.com	Miracle Made	1	1	1				1		1	1	1		1					1	Longer term buy 33%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
HIMS health, wellness & fitness	$24,485	+100.0%	100%	100%	15.0ad units	Core Performer	+1
Miracle Made	$23,179	-60.0%	100%	100%	15.0ad units	Core Performer	+1
Mint Mobile telecommunications	$20,500	+11.8%	80%	100%	15.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

West Edmonton Mall (Entry 1422.JO0502)

0:00 / 2:15

Direct Response

W

#1

Run on 1x episode

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