OK Football - The Luton Town Show Podcast Advertising - Audience, Sponsors & Contact

Overview

OK Football - The Luton Town Show is the ultimate podcast for dedicated supporters of Luton Town FC, offering an immersive and comprehensive dive into everything related to the club. Each week, hosts deliver detailed match previews, insightful post-match analysis, and engaging fan phone-ins, fostering a strong sense of community among listeners. The show also features dedicated segments like the 'Luton Ladies Lowdown' and exclusive monthly interviews with former club legends, providing a rich blend of current news, historical context, and fan perspectives. This podcast is essential for anyone seeking in-depth discussions, team updates, and a vibrant platform to connect with fellow Hatters.

Show Impressions

Estimates only, not verified by show

Est. Total Impressions

1,712

Est. Podcast Downloads

20

Av. Youtube Views

1,692

YouTubers Subscribers

3k

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Direct Response

Brands with CTAs

GREAT

84%

Host Read %

% of host read ads

BAD

1%

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The Bottom Line

This show has an estimated 1.7K audience size, runs 1% host read ads and promotes 84% of ads for direct response advertisers.

Recent Campaigns

	Advertisers	Week4/27	Week8/10	Week8/24	Week8/31	Week9/7	Week9/14	Week9/21
Game Timegametime.co	Game Time		1	1	1	1	1		Longer term buy 42%
Grangergrainger.com	Granger	2		1	1	1	1		Longer term buy 33%
LinkedInlinkedin.com	LinkedIn		1		1	1		1	Longer term buy 33%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65+

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k+

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Shoppers Drug Mart	$171	0.0%	0%	100%	10.0ad units	Core Performer	+1
Granger retail	$116	+246.2%	0%	100%	6.0ad units	Core Performer	+1
Game Time	$102	+53.8%	0%	100%	5.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

Bradford Preview - The Midweek Show

0:00 / 0:24

Direct Response

B

#1

Run on 1x episode

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