NPR's Newsmakers Podcast Advertising - Audience, Sponsors & Contact

Overview

NPR's Newsmakers delivers in-depth, one-on-one interviews with high-profile figures shaping politics, culture, and public discourse. Hosted by veteran NPR journalists like Scott Simon, Steve Inskeep, and Leila Fadel, each episode offers an intimate, unscripted conversation that goes beyond soundbites—probing personal struggles, controversial beliefs, and the motivations behind newsworthy actions. Recent episodes span a wide spectrum: Hunter Biden reflecting on addiction and public scrutiny, comedian Bill Maher discussing his career and political views, and a Christian nationalist pastor outlining his vision for American theocracy. The show balances hard-hitting journalism with candid, sometimes provocative dialogue, tackling politics, religion, entertainment, and social issues with journalistic rigor and empathy. Its tone is serious yet conversational, appealing to listeners who crave substantive, issue-driven interviews rather than quick news bites. Ideal for an audience interested in current events, political analysis, and the personal stories behind public figures, Newsmakers stands out for its access to controversial and influential voices, making it a compelling listen for those who want to understand the people driving today's headlines.

Show Impressions

Estimates only, not verified by show

Est. Podcast Downloads

1,180

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Direct Response

Brands with CTAs

GREAT

96%

Host Read %

% of host read ads

BAD

5%

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The Bottom Line

This show has an estimated 1.2K audience size, runs 5% host read ads and promotes 96% of ads for direct response advertisers.

Recent Campaigns

	Advertisers	Week6/1	Week6/15	Week7/6	Week7/13	Week8/10	Week8/31	Week9/21	Week10/12
Carvanacarvana.com	Carvana	1	1	1	2	1	1	1	1	Longer term buy 25%
Made Inmadeincookware.com	Made In	1		1	2	1	1	1		Test in progress 17%
Charles Schwabschwab.com	Charles Schwab		1				1		1	Test in progress 17%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65+

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k+

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Carvana	$92	-12.5%	11%	100%	9.0ad units	Core Performer	+1
Made In mechanical or industrial engineering	$67	-100.0%	0%	86%	7.0ad units	Core Performer	+1
Strawberry.me consumer services	$50	0.0%	0%	100%	5.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

Hasan Piker on his rise as a voice of the ‘insurgent left’

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Direct Response

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