Not Today Podcast Advertising - Audience, Sponsors & Contact

Overview

Not Today delves into a captivating collection of unbelievable yet true stories of survival, exploring individuals who faced unimaginable circumstances and emerged against all odds. Hosted by Steph and Alex, the podcast masterfully blends traditional true crime narratives, such as harrowing murder investigations, with chilling accounts of the paranormal and historical events that have inspired popular culture, like the real-life exorcism behind 'The Exorcist.' Each episode offers a deep dive into the details of these extraordinary situations, maintaining a suspenseful and investigative tone. This podcast is ideal for listeners drawn to true crime, mystery, and the unexplained, offering a unique blend of human resilience, dark history, and the eerie connections between reality and fiction.

Show Impressions

Estimates only, not verified by show

Est. Total Impressions

20,315

Est. Podcast Downloads

20,120

Av. Youtube Views

195

Instagram

7k

YouTubers Subscribers

264

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Direct Response

Brands with CTAs

GREAT

88%

Host Read %

% of host read ads

BAD

10%

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The Bottom Line

This show has an estimated 20.3K audience size, runs 10% host read ads and promotes 88% of ads for direct response advertisers.

Creator Influence

Jenna and Steph Unknown

Hosted by Jenna and Steph, Not Today provides a specialized look into the world of true crime by prioritizing survival narratives and victim resilience. The creators employ a conversational, buddy-style approach to analyze high-stakes scenarios, such as their Survival series featuring the harrowing experiences of Jennifer Morey and Mary Jo Buttafuoco. They recently implemented a multi-part deep dive format for high-profile cases, exemplified by the True Story of Girl In The Basement series, which examines the mechanics of endurance through trauma. By utilizing a video-first strategy on YouTube and engaging listeners through personal survival submissions, the duo grounds dark subject matter in educational awareness and personal safety. Their content often highlights extraordinary freak accidents and kidnapping escapes, including the resilience shown in the Lisa McVey and Elizabeth Smart stories. This focus on the strength of survivors positions the podcast as a victim-centric resource within the true crime digital landscape.

Age: 36 years
Nationality: American
Education: Unknown

Age: 36 years
Nationality: American
Education: Unknown

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Recent Campaigns

	Advertisers	Week5/4	Week7/20	Week7/27	Week8/3	Week8/10	Week8/17	Week8/24	Week8/31	Week9/7
Grangergrainger.com	Granger			1	1	1	1	1	1	1	Core Performer 58%
Hugowithhugo.com	Hugo		1	1	1	5	1				Longer term buy 42%
Sleep Numbersleepnumber.com	Sleep Number	2	2	1	1		1		1		Longer term buy 42%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Rocket Money financial services	$7,488	0.0%	40%	100%	20.0ad units	Core Performer	+1
The RealReal apparel & fashion	$4,242	0.0%	27%	100%	11.0ad units	Core Performer	+1
BetMGM	$3,645	0.0%	0%	100%	17.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

Episode 292: An Old Friend

0:00 / 0:40

Direct Response

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#1

Run on 1x episode

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