
MTV’s Behind the Music

Overview
MTV’s Behind the Music is a definitive audio documentary series that chronicles the meteoric rises, personal struggles, and enduring legacies of music’s most iconic figures. By leveraging the extensive archives of the legendary television franchise, the podcast offers a remastered, immersive look at artists ranging from hip-hop pioneers like Lil Wayne to R&B royalty like Mary J. Blige. The show excels at humanizing global superstars, moving beyond chart-topping hits to explore the grit, heartbreak, and creative evolution that define their careers. With a polished, narrative-driven style, it serves as an essential companion for music enthusiasts, pop culture historians, and listeners interested in the intersection of fame, artistic innovation, and personal resilience.
Show Impressions
Estimates only, not verified by show
Est. Podcast Downloads
3,200
Recent Campaigns
Demographics
Location
Fans by country:
Age Distribution
18-24
12.0%
25-34
28.0%
35-44
26.0%
45-54
18.0%
55-64
11.0%
65-99
5.0%
Income Brackets
$50k-60k
13.0%
$60k-70k
12.0%
$40k-50k
11.0%
$70k-80k
11.0%
$80k-90k
10.0%
$30k-40k
9.0%
$90k-100k
9.0%
$100k-150k
8.0%
$20k-30k
7.0%
$10k-20k
4.0%
$150k-200k
4.0%
$200k-1000k
2.0%
Unlock show and brand data, including top ads, overall spend, and the ability to listen to ads.
Top Advertisers
Top Spenders | Est. Spent | Change | Host Read % | DR % | # of ads | Frequency | Top Shows |
|---|---|---|---|---|---|---|---|
Shoppers Drug Mart | $160 | 0.0% | 0.0% | 100.0% | 5.0ad units | Core Performer | |
![]() Air Canada airlines/aviation | $35 | 0.0% | 0.0% | 0.0% | 1.0ad units | Test run |
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