Love and Murder: Heartbreak to Homicide Podcast Advertising - Audience, Sponsors & Contact

Overview

Love and Murder: Heartbreak to Homicide delves into the chilling narratives of true crime cases where relationships turn fatal. Host Ky Toure guides listeners through stories of "crimes of passion," domestic tragedies, and instances of severe neglect leading to homicide, often involving intimate partners or family members. The podcast distinguishes itself through Toure's raw, unfiltered emotional reactions and passionate commentary, particularly when justice seems elusive, creating a deeply engaging and often cathartic experience for its audience. It explores the psychological underpinnings of betrayal and violence, the devastating impact on victims, and broader societal issues, appealing to true crime fans interested in the human element, relationship dynamics, and a strong sense of advocacy.

Show Impressions

Estimates only, not verified by show

Est. Total Impressions

1,571

Est. Podcast Downloads

1,560

Av. Youtube Views

11

Instagram

1k

YouTubers Subscribers

1k

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Direct Response

Brands with CTAs

GREAT

92%

Host Read %

% of host read ads

BAD

10%

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The Bottom Line

This show has an estimated 1.6K audience size, runs 10% host read ads and promotes 92% of ads for direct response advertisers.

Creator Influence

Ky Unknown

Ky hosts Love and Murder, an investigative series focusing on the psychological breakdown of domestic relationships that lead to homicide. Her content strategy centers on the True Crime Rants format, where she provides unfiltered legal commentary on active court proceedings, such as the Courtney Clenney trial and the suitcase murder case of Tommy Schaefer. Known for a victim-centric approach, she analyzes 911 calls and court testimony to highlight systemic failures in child protective services and the justice system. A recent win for the brand includes the successful expansion of the LaM Shop, which integrates listener-requested themes into physical merchandise for her dedicated fanbase. Ky frequently utilizes YouTube Shorts to deliver rapid-fire updates on high-profile Florida cases, contrasting raw emotional reaction with detailed document research. This blend of interactive trial breakdowns and long-form storytelling provides stakeholders with a direct window into the domestic crime genre and current legal trends in the Southern United States.

Age: 37 years
Nationality: American
Education: Research Focus, Unspecified

Age: 37 years
Nationality: American
Education: Research Focus, Unspecified

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Recent Campaigns

	Advertisers	Week5/18	Week6/8	Week9/7	Week9/14	Week9/21	Week9/28	Week10/5	Week10/12	Week10/19	Week10/26
Spin Questspinquest.com	Spin Quest		1		1	3	1	2	4	3		Core Performer 50%
Krogerkroger.com	Kroger			1	1			1	2	2		Longer term buy 42%
On Deckondeck.com	On Deck	1		1		1		1		1	1	Longer term buy 42%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65+

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k+

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Patreon	$364	+100.0%	100%	100%	15.0ad units	Core Performer	+1
Insurify	$294	+100.0%	57%	100%	14.0ad units	Core Performer	+1
Granger photography	$232	0.0%	0%	100%	15.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

“Black Widow” Who Poisoned Two Husbands and Tried to Make Daughter Take the Blame | Stacey Castor

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Direct Response

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