Las Culturistas with Matt Rogers and Bowen Yang Podcast Advertising - Audience, Sponsors & Contact

Overview

Matt Rogers and Bowen Yang explore pop culture's hottest moments and their personal cultural experiences with engaging guests.

Show Impressions

Estimates only, not verified by show

Est. Total Impressions

183.5K

Est. Podcast Downloads

183.4K

Av. Youtube Views

68

Instagram

359k

YouTubers Subscribers

32

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Direct Response

Brands with CTAs

GOOD

73%

Host Read %

% of host read ads

BAD

33%

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The Bottom Line

This show has an estimated 183.5K audience size, runs 33% host read ads and promotes 73% of ads for direct response advertisers.

Creator Influence

Matt and Bowen Rogers and Yang

Las Culturistas, hosted by Matt Rogers and Bowen Yang, operates as a central node for modern pop culture criticism and comedy through the iHeartPodcast Network. The duo is well-known for their long-running segment I Don\u2019t Think So Honey, where they deliver sixty-second rants against cultural grievances. They provide deep-dive analysis into entertainment history through their multi-part series, The 300 Songs of the Great Global Songbook. A recent success is the hosting of the third annual Las Culturistas Culture Awards at Lincoln Center, an event that brings their digital persona to a high-production live stage. Based in New York and Los Angeles, their work bridges the gap between internet subcultures and mainstream media through interview-driven episodes featuring guests like Michelle Yeoh and Kelly Clarkson. This professional partnership leverages their backgrounds in NYU improv and network television to analyze everything from contemporary reality TV tropes to the foundations of the queer comedy landscape.

Age: 36 years
Nationality: American
Education: Bachelor of Fine Arts, New York University

Age: 36 years
Nationality: American
Education: Bachelor of Fine Arts, New York University

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Recent Campaigns

	Advertisers	Week5/11	Week5/25	Week6/1	Week6/15	Week6/22	Week7/6	Week7/13	Week7/20	Week7/27	Week8/3	Week8/10	Week8/17	Week8/24	Week8/31	Week9/7	Week9/14	Week9/21	Week9/28	Week10/5	Week10/12	Week10/19
ViiV Healthcaregetprepwisdom.com	ViiV Healthcare						1	1	1	1	1	1	1	1	1	1	1	1	2	2	2	2	Core Performer 92%
M&M'smms.com	M&M's	1	1	1	1			1		1	1		1	1	1	1		1	1	1	2	2	Core Performer 75%
Virgin Voyagesvirginvoyages.com	Virgin Voyages					1		1	1	1	1		1			1	1	1	2	1	2	2	Core Performer 67%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65+

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k+

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Vital Proteins health, wellness & fitness	$159,219	+12.1%	92%	100%	25.0ad units	Core Performer	+1
Virgin Voyages leisure, travel & tourism	$115,355	+1.0%	57%	68%	28.0ad units	Core Performer	+1
Quince retail	$104,674	+100.0%	95%	86%	21.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

"The Show Must Go OFF" (w/ Laura Benanti)

0:00 / 1:12

Direct Response

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#1

Run on 1x episode

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