KCSN: Mizzou Athletics Podcast Advertising - Audience, Sponsors & Contact

Overview

KCSN: Mizzou Athletics is the definitive podcast for dedicated fans of the Missouri Tigers, offering comprehensive coverage of the team's performance, particularly in football. Each episode provides in-depth analysis, from pre-game previews discussing matchups and implications to immediate post-game reactions breaking down key plays and player performances. The show features passionate hosts and expert guests, diving into team strategy, rivalries, and the broader landscape of college sports. It's essential listening for Mizzou supporters seeking detailed insights, spirited commentary, and a community-focused perspective on their favorite team's journey.

Show Impressions

Estimates only, not verified by show

Est. Total Impressions

3,005

Est. Podcast Downloads

1,160

Av. Youtube Views

1,845

Instagram

24k

YouTubers Subscribers

890

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Direct Response

Brands with CTAs

GREAT

87%

Host Read %

% of host read ads

BAD

28%

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The Bottom Line

This show has an estimated 3K audience size, runs 28% host read ads and promotes 87% of ads for direct response advertisers.

Creator Influence

Joey Van Zummeren

KCSN Mizzou Tigers News & Analysis acts as a dedicated digital hub for University of Missouri athletics, operating under the Kansas City Sports Network umbrella. Led by Mizzou beat writer Joey Van Zummeren and KCSN founder BJ Kissel, the channel delivers expert-driven content through structured formats like the Mizzou vs. Virginia LIVE Gator Bowl Postgame Show and weekly preview segments. The production integrates data-backed insights from Pro Football Focus and ESPN with high-profile guest contributions from industry voices such as Pat Forde and Jeremy Maclin. Notable recent coverage includes the comprehensive 2026 Portal Recap and in-depth reporting from the NFL Scouting Combine in Indianapolis. By utilizing multi-camera live broadcasts and rapid-response recruiting updates, the outlet provides a real-time alternative to traditional sports radio. Their recent win, the Border War Mega Preview, highlights their specialization in regional rivalries and deep-tier SEC analysis for an audience seeking professional sports journalism.

Age: 31 years
Nationality: American
Education: Journalism, University of Missouri

Age: 31 years
Nationality: American
Education: Journalism, University of Missouri

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Recent Campaigns

	Advertisers	Week6/1	Week6/22	Week6/29	Week7/6	Week8/3	Week8/10	Week8/17	Week8/24	Week9/14	Week9/21	Week9/28	Week10/5	Week10/12	Week10/19
Tickets for Lessticketsforless.com	Tickets for Less	1	1	1	1	1	1	2	2	1	2	2	2	2	2	Core Performer 75%
Allstateallstate.com	Allstate											1	1	1	2	Longer term buy 33%
Grangergrainger.com	Granger										1			2	1	Longer term buy 25%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65+

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k+

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
DraftKings Sportsbook computer games	$1,448	0.0%	66%	100%	35.0ad units	Core Performer	+1
Tickets for Less	$1,079	-46.2%	31%	100%	36.0ad units	Core Performer	+1
Alenko	$769	0.0%	25%	100%	24.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

Is Mizzou Truly a College Football Playoff Contender? w/ Chris Marler | Mizzou That's Who 10/16

0:00 / 0:23

Direct Response

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#1

Run on 1x episode

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