In the Dome: Calgary Flames Fan Podcast Podcast Advertising - Audience, Sponsors & Contact

Overview

In the Dome: Calgary Flames Fan Podcast offers an authentic, fan-centric deep dive into the world of the Calgary Flames. Hosted by Mike and Jordan, this weekly podcast delivers unfiltered opinions, passionate discussions, and insightful analysis on team performance, player development, and trade rumors. With a distinctive Western Canadian humor, the hosts provide a unique perspective that resonates with dedicated Flames supporters and hockey enthusiasts seeking candid, opinionated commentary. It's an essential listen for fans who want to stay updated on their team's journey, understand the strategic nuances, and engage with fellow supporters through lively, no-holds-barred conversations. The show goes beyond headlines, offering a true fan's perspective on the highs and lows of the season.

Show Impressions

Estimates only, not verified by show

Est. Podcast Downloads

480

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Direct Response

Brands with CTAs

GREAT

92%

Host Read %

% of host read ads

BAD

20%

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The Bottom Line

This show has an estimated 480 audience size, runs 20% host read ads and promotes 92% of ads for direct response advertisers.

Recent Campaigns

	Advertisers	Week4/27	Week5/4	Week5/11	Week5/25	Week6/1	Week6/15	Week6/22	Week6/29	Week7/6	Week7/13	Week7/27	Week8/3	Week8/10	Week8/24	Week8/31	Week9/7	Week9/14	Week9/21	Week9/28	Week10/5	Week10/12
Levelwearlevelwear.com	Levelwear	1	1	1	1	1	1	1	1	1	1	1	1	1	1	1	1	1	2	1	2	2	Core Performer 83%
Thompson Reuters Co-Counseltr.com	Thompson Reuters Co-Counsel											1	1	1	1	1	1						Longer term buy 42%
Progressive Insuranceprogressive.com	Progressive Insurance	3										2	1		1	2	2						Longer term buy 33%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65+

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k+

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Bet 365 gambling & casinos	$246	-100.0%	41%	86%	51.0ad units	Core Performer	+1
Levelwear apparel & fashion	$180	+64.9%	65%	96%	26.0ad units	Core Performer	+1
Acast online media	$116	0.0%	5%	95%	19.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

Five Flames with something to prove this season

0:00 / 0:26

Direct Response

F

#1

Run on 1x episode

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