Network: New Books Network
Show Impressions
Estimates only, not verified by show
Est. Podcast Downloads
20
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Direct Response
Brands with CTAs
80%
Host Read %
% of host read ads
10%
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The Bottom Line
This show has an estimated 20 audience size, runs 10% host read ads and promotes 80% of ads for direct response advertisers.
| Advertisers | Week2/23 | Week3/2 | Week3/9 | Week3/16 | Week3/23 | Week3/30 | Week4/6 | Week4/13 | Week4/20 | Week4/27 | Week5/4 | Week5/11 | Week5/18 | Week5/25 | Week6/1 | Week6/8 | Week6/15 | Week6/22 | Week6/29 | Week7/6 | Week7/13 | Week7/20 | Week7/27 | Week8/3 | Week8/10 | Week8/17 | Week8/24 | ||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
PlayOJOplayojo.com | PlayOJO | 1 | 4 | 3 | 2 | 2 | 1 | 1 | 1 | 1 | 2 | Longer term buy 42% | |||||||||||||||||
TDtd.com | TD | 2 | 4 | 1 | 1 | 1 | 1 | 3 | 1 | Longer term buy 42% | |||||||||||||||||||
Shell Oil Canadashell.ca | Shell Oil Canada | 3 | 1 | 2 | 2 | 2 | Longer term buy 33% |
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Top Spenders | Est. Spent | Change | Host Read % | DR % | # of ads | Frequency | Top Shows |
|---|---|---|---|---|---|---|---|
 NBN Productions media production | $15 | -100.0% | 67% | 96% | 51.0ad units | Core Performer |   +1 |
Shoppers Drug Mart | $4 | -100.0% | 0% | 100% | 22.0ad units | Core Performer |  +1 |
 Wayfair | $4 | +334.8% | 31% | 88% | 16.0ad units | Core Performer |   +1 |
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James O'Leary, "The Middlebrow Musical: Between Broadway and Opera in 1940s America" (Oxford UP, 2025)
0:00 / 0:37#1
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