I'm Not Judging, But... Podcast Advertising - Audience, Sponsors & Contact

Overview

I'm Not Judging, But... is a refreshingly honest and hilarious look at the chaotic reality of millennial motherhood. Hosted by TV presenter and author Briony May Williams alongside her best friends Charlie Fuge and Vix Willshire, this podcast serves as a supportive, judgment-free sanctuary for parents navigating the daily rollercoaster of raising kids. Through recurring segments like 'Overheard in the Playground' and listener-driven Q&As in 'Between You and Me,' the trio tackles everything from questionable parenting decisions to relatable domestic dilemmas. Featuring special guests, light-hearted debates, and plenty of self-deprecating humor, the show celebrates the beautiful messiness of family life. It is the perfect, laugh-out-loud escape for mums seeking sisterly solace, practical solidarity, and a reminder that nobody has it all figured out.

Show Impressions

Estimates only, not verified by show

Est. Total Impressions

-

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Direct Response

Brands with CTAs

GOOD

69%

Host Read %

% of host read ads

BAD

0%

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The Bottom Line

This show runs 0% host read ads and promotes 69% of ads for direct response advertisers.

Recent Campaigns

	Advertisers	Week5/18	Week6/1	Week6/15	Week6/22	Week6/29	Week7/6	Week7/13	Week7/20
Acastacast.com	Acast	3	1	1	1	1	1			Longer term buy 33%
Donatos Pizzadonatos.com	Donatos Pizza							1	2	Test in progress 17%
Krogerkroger.com	Kroger							4		Test in progress 8%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Ads and Episodes

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Recent Episodes

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