History Dispatches Podcast Advertising - Audience, Sponsors & Contact

Overview

History Dispatches is a captivating daily history podcast hosted by the father-son duo Matt and McKinley Breen. The show distinguishes itself by moving beyond standard textbook narratives to explore the offbeat, the obscure, and the fascinatingly human side of the past. Whether investigating the geopolitical weight of Haiti's independence debt, the maritime tragedy of the Andrea Doria, or the curious existence of a British cemetery in North Carolina, the hosts deliver well-researched, bite-sized storytelling. With a conversational and accessible tone, the podcast is perfect for curious listeners who enjoy uncovering hidden gems and forgotten anecdotes. It appeals to history enthusiasts who appreciate a blend of serious historical analysis and a penchant for the quirky, making it an engaging listen for those who want to learn something new every day.

Show Impressions

Estimates only, not verified by show

Est. Podcast Downloads

2,420

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Direct Response

Brands with CTAs

GOOD

79%

Host Read %

% of host read ads

BAD

16%

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The Bottom Line

This show has an estimated 2.4K audience size, runs 16% host read ads and promotes 79% of ads for direct response advertisers.

Recent Campaigns

	Advertisers	Week5/4	Week5/11	Week6/22	Week7/13	Week7/20	Week7/27	Week8/3	Week8/10	Week8/17	Week8/24	Week8/31	Week9/21	Week9/28	Week10/5	Week10/12	Week10/19	Week10/26
Progressive Insuranceprogressive.com	Progressive Insurance												1		2	3	2		Longer term buy 33%
Factorfactormeals.com	Factor	5	4	1	3	3	2	2	3	3	3	1							Longer term buy 25%
Claudeclaude.ai	Claude													1		1		1	Longer term buy 25%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65+

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k+

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Factor	$2,168	0.0%	97%	100%	38.0ad units	Core Performer	+1
PlayOJO	$689	0.0%	0%	82%	34.0ad units	Core Performer	+1
BetMGM	$280	0.0%	0%	100%	14.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

Mausoleum of Halicarnassus: One of the Seven Wonders of the Ancient World

0:00 / 1:19

Direct Response

M

#1

Run on 1x episode

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