Hidden Brain Podcast Advertising - Audience, Sponsors & Contact

Overview

Why do I feel stuck? How can I become more creative? What can I do to improve my relationships? If you’ve ever asked yourself these questions, you’re not alone. On Hidden Brain, we help you understand your own mind — and the minds of the people around you. (We're routinely rated the #1 science podcast in the United States.) Hosted by veteran science journalist Shankar Vedantam.

Show Impressions

Estimates only, not verified by show

Est. Podcast Downloads

832.5K

Instagram

62k

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Direct Response

Brands with CTAs

GOOD

77%

Host Read %

% of host read ads

BAD

17%

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The Bottom Line

This show has an estimated 832.5K audience size, runs 17% host read ads and promotes 77% of ads for direct response advertisers.

Creator Influence

Shankar Vedantam

Hidden Brain is a pioneering media project led by host Shankar Vedantam, blending psychology, neuroscience, and social science into compelling narratives that illuminate the unseen forces shaping human behavior. Originating as an NPR segment, it evolved into an independent podcast and radio program, produced by Hidden Brain Media. The project consistently translates complex research into practical insights, exploring topics from decision-making and biases to relationships and societal dynamics. Vedantam's background in journalism and social science reporting informs the project's distinctive voice, evident in popular series like "Love 2.0" and the ongoing "Perceptions Tour," which celebrates a decade of insights. Hidden Brain's thoughtful approach has earned sustained recognition across public media and academia, shaping how millions think about the mind's hidden patterns and their role in modern life.

Age: 55-64
Nationality: American
Education: Master's, Stanford University

Age: 55-64
Nationality: American
Education: Master's, Stanford University

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Recent Campaigns

	Advertisers	Week4/20	Week4/27	Week5/4	Week5/11	Week5/18	Week5/25	Week6/1	Week6/8	Week6/15	Week6/22	Week7/6	Week7/13	Week7/20	Week7/27	Week8/3	Week8/10	Week8/17	Week8/24	Week8/31
LinkedInlinkedin.com	LinkedIn	1				1	1	1	1	2		2	2	2	1	1	2	1	1	1	Core Performer 75%
McDonald'smcdonalds.com	McDonald's		1	4	1	1			1		1		1	1	1	1	1	1	1	1	Core Performer 75%
BetterHelpbetterhelp.com	BetterHelp				1	1		1		1		1		1	1	1	1	1	1	1	Core Performer 67%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
BetterHelp mental health care	$467,216	+121.5%	85%	100%	13.0ad units	Core Performer	+1
LinkedIn information technology & services	$452,664	+2.3%	45%	100%	22.0ad units	Core Performer	+1
Quince retail	$452,178	+13.3%	100%	100%	11.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

The Things We Don't Say

0:00 / 0:59

Direct Response

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#1

Run on 1x episode

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