Harry Potter Theory Podcast Advertising - Audience, Sponsors & Contact

Overview

Harry Potter Theory is an immersive podcast designed for dedicated fans of the Wizarding World, offering in-depth explorations of the Harry Potter and Fantastic Beasts series. Each episode delves into character backstories, fan theories, canon explanations, and unaddressed plot points, such as how Hogwarts communicates with Muggle parents or the untold story of Quirinus Quirrell. The show distinguishes itself by going beyond simple recaps, providing comprehensive analyses that satisfy listeners' curiosity about the intricate details and lore. It caters to an audience passionate about expanding their understanding and engaging with the deeper, often speculative, aspects of J.K. Rowling's magical universe.

Show Impressions

Estimates only, not verified by show

Est. Total Impressions

58,980

Est. Podcast Downloads

17,980

Av. Youtube Views

41,000

Instagram

9k

YouTubers Subscribers

759k

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Direct Response

Brands with CTAs

GOOD

72%

Host Read %

% of host read ads

BAD

5%

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The Bottom Line

This show has an estimated 59K audience size, runs 5% host read ads and promotes 72% of ads for direct response advertisers.

Creator Influence

Silas

Silas K., known online as Harry Potter Theory, is a dedicated content creator who has built a significant following by delving deeply into the intricate lore and complex storylines of the Wizarding World established by J.K. Rowling. Through his main YouTube channel, "Harry Potter Theory," and its counterpart for shorter content, "Harry Potter Theory EXTRA," as well as across major podcast platforms, he offers comprehensive explanations, analyses, and popular fan theories. Silas explores a vast range of topics, from character backstories and the history of magical places like Hogwarts and Azkaban to the mechanics of spells, potions, and magical creatures. His content style is highly informative, often taking a narrative or 'documentary'-like approach to present detailed insights and challenge conventional interpretations. Beyond lore, he keeps his audience updated on franchise news, including developments on the new HBO series and the Hogwarts Legacy game, demonstrating his commitment to all facets of the Wizarding World fandom. With a clear passion for the subject matter and an engaging presentation, Silas K. serves as a go-to source for fans seeking to understand the Harry Potter universe on a deeper level.

Nationality: Canadian

Nationality: Canadian

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Recent Campaigns

	Advertisers	Week4/27	Week5/4	Week5/11	Week5/18	Week5/25	Week6/1	Week6/8	Week6/15	Week6/22	Week6/29	Week7/6	Week7/13	Week7/20	Week7/27	Week8/3	Week8/10	Week8/17	Week8/24	Week8/31	Week9/7	Week9/14	Week9/21	Week9/28	Week10/5	Week10/12	Week10/19	Week10/26
LinkedInlinkedin.com	LinkedIn	1	1	1	1	2	1	2		2	2	1	2	1	2	2	1	1	3	5	2	3	2		2	2	1	1	Core Performer 92%
USAAusaa.com	USAA				1	1	2		1	1		1	2	2		2		1	1	1	1	1		2	1			1	Core Performer 67%
Gatoradegatorade.com	Gatorade																		2	3	2	2	2		1	2		1	Core Performer 67%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65+

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k+

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Indeed information technology & services	$24,500	+60.0%	41%	100%	29.0ad units	Core Performer	+1
LinkedIn information technology & services	$23,596	+69.2%	2%	98%	45.0ad units	Core Performer	+1
Disney Plus entertainment	$13,337	+0.8%	0%	82%	28.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

Why Didn't Harry Give GOLD to the Weasleys? - Harry Potter Explained

0:00 / 0:30

Direct Response

W

#1

Run on 1x episode

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