Hard Fork Podcast Advertising - Audience, Sponsors & Contact

Overview

Hard Fork is a weekly podcast from The New York Times that delves into the rapidly evolving world of technology, offering insightful analysis and critical perspectives on its societal impact. Hosted by journalists Kevin Roose and Casey Newton, the show goes beyond headlines to explore complex issues such as online safety, platform governance, artificial intelligence, and the intersection of tech with culture and politics. Through in-depth interviews with industry leaders and experts, Hard Fork aims to demystify the digital landscape, making sense of emerging trends and their implications for everyday life. It targets a curious audience eager to understand the ethical dilemmas, cultural shifts, and future directions of the tech industry, providing a balanced and investigative look at the innovations shaping our world.

Show Impressions

Estimates only, not verified by show

Est. Podcast Downloads

105.5K

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Direct Response

Brands with CTAs

GOOD

77%

Host Read %

% of host read ads

BAD

7%

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The Bottom Line

This show has an estimated 105.5K audience size, runs 7% host read ads and promotes 77% of ads for direct response advertisers.

Recent Campaigns

	Advertisers	Week4/13	Week4/20	Week4/27	Week5/4	Week5/11	Week5/18	Week5/25	Week6/1	Week6/8	Week6/15	Week6/22	Week7/6	Week7/13	Week7/20	Week7/27	Week8/3	Week8/10	Week8/17	Week8/24	Week8/31	Week9/7
IBM X-Forceibm.com	IBM X-Force	3	3	1	1	4	1			5	8	1	4	3	4	3	4	5	2	1	2	1	Core Performer 83%
LinkedInlinkedin.com	LinkedIn			1			1	1	3		2		2	1	1	1			1			1	Core Performer 50%
SoFisofi.com	SoFi			1					1					1	1		1	1	1		1		Core Performer 50%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
IBM X-Force information technology & services	$69,295	-24.3%	0%	0%	54.0ad units	Core Performer	+1
New York Times	$65,690	+100.0%	16%	92%	38.0ad units	Core Performer	+1
LinkedIn information technology & services	$58,722	-78.4%	21%	100%	29.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

The Ezra Klein Show: The A.I. Revolt Is Here

0:00 / 0:35

Direct Response

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#1

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