Hands-On Tech (Audio) Podcast Advertising - Audience, Sponsors & Contact

Overview

Hands-On Tech (Audio) is a practical, listener-driven podcast that transforms common technology challenges into clear, actionable solutions. Hosted by Mikah Sargent, each episode tackles specific tech queries, offering expert analysis and easy-to-follow advice on topics ranging from device management and security best practices like two-factor authentication to optimizing system performance. The podcast aims to demystify everyday gadgets and complex tech concepts, empowering its audience—from casual users to those seeking deeper understanding—to navigate the digital world with confidence. It's an essential resource for anyone looking to troubleshoot issues, enhance their digital literacy, and stay informed about practical tech innovations.

Show Impressions

Estimates only, not verified by show

Est. Total Impressions

39,794

Est. Podcast Downloads

39,040

Av. Youtube Views

754

YouTubers Subscribers

63k

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Direct Response

Brands with CTAs

GOOD

79%

Host Read %

% of host read ads

BAD

22%

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The Bottom Line

This show has an estimated 39.8K audience size, runs 22% host read ads and promotes 79% of ads for direct response advertisers.

Creator Influence

Mikah Sargent

Mikah Sargent serves as the Production Manager at TWiT.tv and hosts several technical programs including iOS Today and Tech News Weekly. He anchors the interactive Q&A format of Hands-On Tech, where he simplifies complex consumer electronics issues through viewer-led segments. Sargent recently led the network’s deep-dive coverage into the Apple Vision Pro, providing comprehensive unboxing and hands-on analysis of the spatial computing platform. His work emphasizes utility and accessibility, specifically helping users navigate the transition to the Matter smart home protocol and modern passkey authentication. By collaborating with experts like Leo Laporte and Rosemary Orchard, he provides instructional troubleshooting across the Apple and Google ecosystems. Whether he is reviving legacy hardware with Linux or reviewing the iPhone 16 Pro, Sargent focuses on practical digital literacy. Industry professionals can look to his recent Mission Vision Pro series as a benchmark for his detailed approach to emerging consumer hardware transitions.

Age: 38 years
Nationality: American
Education: University of Missouri

Age: 38 years
Nationality: American
Education: University of Missouri

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Recent Campaigns

	Advertisers	Week5/4	Week8/3	Week8/10	Week8/17	Week8/24	Week8/31	Week9/7	Week9/14
Disney Plusdisneyplus.com	Disney Plus	1	2	1	1	1	1	1	1	Core Performer 50%
Uber Eatsubereats.com	Uber Eats		1	1	1	1	1	1	1	Core Performer 50%
Verizonverizon.com	Verizon		1	1	1	1	1	1	1	Core Performer 50%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65+

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k+

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Windows Weekly	$22,555	0.0%	100%	100%	22.0ad units	Core Performer	+1
Shopify information technology & services	$14,541	-100.0%	100%	100%	12.0ad units	Core Performer	+1
Delete Me information technology & services	$7,521	+100.0%	100%	100%	6.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

HOT 290: Protecting Yourself From Sim Swapping - Are Text Message Codes Safe?

0:00 / 0:49

Direct Response

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#1

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