Hack City - FBS and FCS Football Podcast Advertising - Audience, Sponsors & Contact

Overview

Hack City offers a comprehensive weekly dive into the world of American football, with hosts Joe DeLeone and Sean Anderson dissecting both FBS and FCS college football alongside the latest NFL developments. The podcast distinguishes itself by covering a broad spectrum, from detailed game previews and analytical breakdowns of key matchups to timely discussions on player contracts, team dynamics, and league news. It caters to avid football fans seeking insightful commentary, strategic analysis, and up-to-date information on both collegiate and professional levels, making it an essential listen for those who enjoy a blend of sports news, in-depth analysis, and spirited discussion.

Show Impressions

Estimates only, not verified by show

Est. Total Impressions

4,220

Est. Podcast Downloads

1,080

Av. Youtube Views

3,140

YouTubers Subscribers

14k

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Direct Response

Brands with CTAs

GREAT

88%

Host Read %

% of host read ads

BAD

21%

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The Bottom Line

This show has an estimated 4.2K audience size, runs 21% host read ads and promotes 88% of ads for direct response advertisers.

Creator Influence

Joe DeLeone

Hack City Football serves as a specialized media outlet led by former Division I athletes Joe DeLeone and Sean Anderson. Operating under the Bleav Network, the duo leverages their collegiate playing experience at the University of Rhode Island to deliver technical scouting reports and strategic analysis across the college football landscape. The brand has built a presence by offering rare, high-frequency coverage of the Football Championship Subdivision (FCS), frequently featuring in-depth previews for teams such as North Dakota State and Montana State. Their recent series, the 2025 FCS Football Playoffs Bracket Reaction, highlights their commitment to underserved markets in sports media. In addition to long-form podcasts, they bridge the gap between collegiate performance and professional potential through their NFL Draft evaluations and betting-focused segments. By collaborating with experts from On3 Sports and PFF, Hack City Football provides industry professionals with a player-centirc perspective on roster management, coaching transitions, and conference realignment trends.

Age: 36 years
Nationality: American
Education: Bachelor's Degree, University of Rhode Island

Age: 36 years
Nationality: American
Education: Bachelor's Degree, University of Rhode Island

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65+

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k+

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
FanDuel	$1,893	0.0%	90%	97%	30.0ad units	Core Performer	+1
National Highway Traffic Safety Administration	$248	0.0%	0%	50%	6.0ad units	Core Performer	+1
Greenlight financial services	$244	0.0%	0%	100%	7.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Recent Episodes

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