Grown & Growing by Keion and Shaunie Henderson Podcast Advertising - Audience, Sponsors & Contact

Overview

Hosted by media mogul Shaunie Henderson and pastor/entrepreneur Keion Henderson, "Grown & Growing" is a candid, faith-informed relationship podcast that blends personal storytelling, biblical wisdom, and cultural commentary. Each episode tackles modern love and marriage through the lens of a real, long-married power couple—covering topics like digital-age dating, AI's impact on intimacy, social circles' influence on divorce rates, and the balance between "soft life" self-care and disciplined growth. The tone is warm, funny, and unflinchingly honest, often featuring playful banter alongside deep reflection on parenting, conflict resolution, and spiritual accountability. Designed for couples, singles navigating modern dating, and listeners interested in personal development with a spiritual foundation, the show stands out for its mix of celebrity insight, relatable humor, and practical, faith-rooted relationship advice.

Show Impressions

Estimates only, not verified by show

Est. Podcast Downloads

1,380

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Direct Response

Brands with CTAs

GREAT

82%

Host Read %

% of host read ads

BAD

22%

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The Bottom Line

This show has an estimated 1.4K audience size, runs 22% host read ads and promotes 82% of ads for direct response advertisers.

Recent Campaigns

	Advertisers	Week6/29	Week7/13	Week7/27	Week8/10	Week9/7	Week9/21	Week10/5
LinkedInlinkedin.com	LinkedIn	1	1		1		1	1	Test in progress 17%
Uber Eatsubereats.com	Uber Eats			1		1	1		Test in progress 17%
Basque and Latherbaskandlatherco.com	Basque and Lather					1		1	Test in progress 17%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65+

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k+

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Basque and Lather	$75	0.0%	100%	100%	2.0ad units	Test run	+1
Timeline health, wellness & fitness	$75	0.0%	100%	100%	2.0ad units	Test run	+1
LinkedIn information technology & services	$56	0.0%	0%	100%	5.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

From Forever Jones to DOE: Faith, Motherhood, Music & Finding Her Voice

0:00 / 1:55

Direct Response

F

#1

Run on 1x episode

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