Good Guy / Bad Guy Podcast Advertising - Audience, Sponsors & Contact

Overview

Good Guy / Bad Guy offers an unfiltered, insider's look into the world of Mixed Martial Arts, primarily focusing on the UFC. Hosted by legendary fighters Daniel Cormier and Chael Sonnen, the podcast provides deep dives into recent fight cards, analyzes controversial moments like eye pokes and betting scandals, and discusses the latest fighter news and career developments. The hosts leverage their extensive experience to offer unique perspectives, strategic breakdowns, and strong opinions on current events and historical milestones within MMA. This podcast is essential for dedicated MMA fans, sports bettors, and anyone seeking expert analysis and engaging debate on the sport's most pressing topics and personalities, delivered with a distinctive "good guy" versus "bad guy" dynamic.

Show Impressions

Estimates only, not verified by show

Est. Podcast Downloads

45,400

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Direct Response

Brands with CTAs

GREAT

93%

Host Read %

% of host read ads

BAD

33%

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The Bottom Line

This show has an estimated 45.4K audience size, runs 33% host read ads and promotes 93% of ads for direct response advertisers.

Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65+

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k+

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
The Bouqs Company retail	$9,376	0.0%	100%	100%	7.0ad units	Core Performer	+1
Manscaping	$8,037	0.0%	100%	100%	6.0ad units	Core Performer	+1
Found financial services	$3,701	0.0%	20%	100%	5.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

Good Guy/Bad Guy....GoodBye!

0:00 / 1:00

Direct Response

G

#1

Run on 1x episode

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