Gabbing with Gib Podcast Advertising - Audience, Sponsors & Contact

Overview

Gabbing with Gib offers an engaging deep dive into the vibrant world of reality television and broader pop culture, hosted by entertainment journalist Gibson Johns. The podcast features candid interviews with reality stars and celebrities, alongside in-depth discussions and reactions to hot-button topics, particularly within the Bravo universe and popular shows like "Real Housewives" and "Love Island." With a conversational and often humorous tone, Gibson provides informed commentary, breaking down episode highlights, reunion specials, and celebrity news. This show is essential for reality TV aficionados and pop culture enthusiasts seeking insightful analysis, behind-the-scenes perspectives, and lively discussions that go beyond typical recaps, appealing to those who love to dissect the latest entertainment trends and celebrity happenings.

Show Impressions

Estimates only, not verified by show

Est. Total Impressions

16,435

Est. Podcast Downloads

14,660

Av. Youtube Views

1,775

Instagram

14k

YouTubers Subscribers

4k

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Direct Response

Brands with CTAs

GREAT

88%

Host Read %

% of host read ads

BAD

13%

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The Bottom Line

This show has an estimated 16.4K audience size, runs 13% host read ads and promotes 88% of ads for direct response advertisers.

Creator Influence

Gibson Johns

Gibson Johns is a New York City-based entertainment journalist and podcast host who leverages his editorial background to provide critical analysis of reality television. He previously served as an entertainment lead for AOL and Yahoo, where he launched the interview series We Should Talk before establishing his independent label, Gabbing with Gib. Known for prioritizing journalistic inquiry over gossip, Johns specializes in long-form deep dives into the Bravo universe, securing exclusive sit-downs with figures like Katie Maloney, Tayshia Adams, and Carlos King. He is a recurring fixture at industry events, frequently hosting live panels at BravoCon to discuss franchise dynamics and production trends. Recently, Johns has gained traction for his weekly breakdown series focused on the West Wilson and Ciara Miller scandal from Summer House, where he analyzes cast dynamics through the lens of psychological intimacy. His work is often cited by mainstream outlets like People and Us Weekly for its ability to break news within the celebrity ecosystem.

Age: 34 years
Nationality: American
Education: Bachelor's Degree, Brown University

Age: 34 years
Nationality: American
Education: Bachelor's Degree, Brown University

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Recent Campaigns

	Advertisers	Week5/4	Week5/11	Week5/18	Week7/6	Week7/13	Week7/20	Week7/27	Week8/3	Week8/10	Week8/17	Week8/24	Week8/31	Week9/7	Week9/14	Week9/21	Week9/28	Week10/5	Week10/12	Week10/19	Week10/26
McDonald'smcdonalds.com	McDonald's						3		3	3	3	1	2	2	2	3	2	2	3	3	1	Core Performer 100%
Quincequince.com	Quince	1	2	1	1	1	3	2	3	3		3	2	3	3	2	2	3	3	3	1	Core Performer 92%
Menardsmenards.com	Menards					1	3	2	3	3	3	3	2	2	2	3	3	2	3	3		Core Performer 92%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65+

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k+

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Quince retail	$19,102	+17.8%	100%	100%	41.0ad units	Core Performer	+1
Omaha Steaks	$11,449	-8.9%	92%	100%	26.0ad units	Core Performer	+1
Vinted information technology & services	$10,088	-26.5%	95%	100%	22.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

Bravo Fan Fest 2026 Recap: Behind-The-Scenes Details, Panel Highlights, Show Announcements & More

0:00 / 1:14

Direct Response

B

#1

Run on 1x episode

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