FOX FOOTY Podcasts Podcast Advertising - Audience, Sponsors & Contact

Overview

The FOX FOOTY Podcasts offer an essential deep dive into the world of Australian Rules Football, with a strong emphasis on the dynamic AFL trade period and player draft. Featuring expert commentators from Fox Footy, this podcast provides timely news, in-depth analysis, and strategic breakdowns of player movements, team challenges, and draft whispers. It caters to passionate AFL fans seeking to understand the intricate business and strategic decisions behind their favorite clubs and players. Recurring segments like 'Fair or Farce' add an engaging, opinion-driven element, making it a go-to source for comprehensive and current AFL insights beyond standard match coverage.

Show Impressions

Estimates only, not verified by show

Est. Podcast Downloads

260

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Direct Response

Brands with CTAs

GREAT

80%

Host Read %

% of host read ads

BAD

23%

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The Bottom Line

This show has an estimated 260 audience size, runs 23% host read ads and promotes 80% of ads for direct response advertisers.

Recent Campaigns

	Advertisers	Week7/13	Week7/20	Week7/27	Week8/3	Week8/10	Week8/17	Week9/21	Week9/28
Chumba Casinochumbacasino.com	Chumba Casino	2		2		1		7	2	Longer term buy 42%
Care Heating and Coolingcareheatingandcooling.com	Care Heating and Cooling	2		2	4					Longer term buy 25%
Grangergrainger.com	Granger		3			1	1			Longer term buy 25%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65+

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k+

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Chumba Casino	$31	-71.6%	8%	100%	12.0ad units	Core Performer	+1
Care Heating and Cooling	$23	-3.7%	38%	100%	8.0ad units	Core Performer	+1
Granger retail	$16	-20.3%	0%	100%	5.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

AFL 360 - Lachie Neale cleared to play grand final after appeal + Freo coach Justin Longmuir and Brownlow winner Nick Daicos join the show! - 24/09/2026

0:00 / 0:21

Brand Awareness

A

#1

Run on 1x episode

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