Flippin' Bats with Ben Verlander Podcast Advertising - Audience, Sponsors & Contact

Overview

Flippin' Bats with Ben Verlander is an energetic podcast dedicated entirely to Major League Baseball, offering fans a comprehensive weekly deep dive into the sport. Host Ben Verlander, along with regular insights from Hall of Famer John Smoltz and interviews with top players, provides expert analysis on game previews, detailed recaps, and crucial league updates. The podcast maintains a passionate and fun tone, making it essential listening for devoted baseball enthusiasts who want to stay informed, entertained, and gain insider perspectives on the latest happenings and biggest storylines in professional baseball. It's a blend of current events, tactical discussion, and fan-centric commentary.

Show Impressions

Estimates only, not verified by show

Est. Total Impressions

35,905

Est. Podcast Downloads

9,840

Av. Youtube Views

26,065

Instagram

52k

YouTubers Subscribers

60k

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Direct Response

Brands with CTAs

GOOD

70%

Host Read %

% of host read ads

BAD

13%

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The Bottom Line

This show has an estimated 35.9K audience size, runs 13% host read ads and promotes 70% of ads for direct response advertisers.

Creator Influence

Ben Verlander

Flippin’ Bats is a spirited, baseball-first show that blends sharp analysis with genuine fandom, hosted by Ben Verlander. Produced under FOX Sports’ digital ecosystem, the podcast spotlights the heartbeat of MLB through player conversations and weekly features with Hall of Famer John Smoltz. The show maintains an upbeat, conversational tone, celebrating baseball culture and engaging fans with timely breakdowns of evolving storylines. A recent win includes a billboard activation at Bad News Bears Field in Los Angeles, which encouraged fan participation and reinforced the show's community-driven ethos. Flippin’ Bats provides insider perspectives and expert voices, resonating with both casual listeners and dedicated fans through its accessible and positive approach to the sport.

Age: 25-34
Nationality: American

Age: 25-34
Nationality: American

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Recent Campaigns

	Advertisers	Week5/11	Week5/25	Week6/8	Week7/20	Week7/27	Week8/3	Week8/10	Week8/17	Week8/24	Week8/31	Week9/7	Week9/14	Week9/21	Week9/28	Week10/5	Week10/12
LinkedInlinkedin.com	LinkedIn	1	1		2	2	4	1	2	4	2	1	3	4	2	7	3	Core Performer 100%
FanDuelfanduel.com	FanDuel			1							2	1	1	1	5	1	1	Core Performer 58%
Hiltonhilton.com	Hilton			1		1						1	1		2	1		Longer term buy 42%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65+

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k+

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
LinkedIn information technology & services	$13,505	-32.0%	11%	92%	36.0ad units	Core Performer	+1
FanDuel	$8,170	+664.4%	100%	74%	23.0ad units	Core Performer	+1
AT&T telecommunications	$2,980	0.0%	0%	100%	8.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

John Smoltz on the Brewers Sweeping the Dodgers, Shohei Ohtani & the World Series

0:00 / 0:25

Direct Response

J

#1

Run on 1x episode

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