Hosted by Chris Byrne, a London-based freelance SEO, PPC, and Google Analytics consultant with 15+ years of industry experience, this podcast delivers specialized insights into search engine optimization, paid search, and emerging digital marketing technologies. Episodes feature talks previously delivered at industry conferences like Brighton SEO, alongside experimental content exploring AI-driven search behavior, such as reverse-engineering how large language models like ChatGPT and Google Gemini respond to comparative entity prompts. Topics range from voice search trends using Google Keyword Planner data to cutting-edge LLM research methodologies. The tone is technical, analytical, and research-driven, appealing to SEO professionals, digital marketers, and technology enthusiasts seeking granular, data-backed perspectives on search algorithms and AI systems. Distinctively, the podcast blends conference-style presentations with experimental AI research discussions, often generated using tools like Google's Notebook LM. Listeners interested in the intersection of search marketing, artificial intelligence, and practical SEO strategy will find this a niche but valuable resource, supplemented by companion blog content and slide decks for deeper technical exploration.
Hosted by Chris Byrne, a London-based freelance SEO, PPC, and Google Analytics consultant with 15+ years of industry experience, this podcast delivers specialized insights into search engine optimization, paid search, and emerging digital marketing technologies. Episodes feature talks previously delivered at industry conferences like Brighton SEO, alongside experimental content exploring AI-driven search behavior, such as reverse-engineering how large language models like ChatGPT and Google Gemini respond to comparative entity prompts. Topics range from voice search trends using Google Keyword Planner data to cutting-edge LLM research methodologies. The tone is technical, analytical, and research-driven, appealing to SEO professionals, digital marketers, and technology enthusiasts seeking granular, data-backed perspectives on search algorithms and AI systems. Distinctively, the podcast blends conference-style presentations with experimental AI research discussions, often generated using tools like Google's Notebook LM. Listeners interested in the intersection of search marketing, artificial intelligence, and practical SEO strategy will find this a niche but valuable resource, supplemented by companion blog content and slide decks for deeper technical exploration.
