Digital Foundry Direct Weekly Podcast Advertising - Audience, Sponsors & Contact

Overview

Digital Foundry Direct Weekly is the definitive podcast for anyone passionate about the technical intricacies of video games and the hardware that powers them. Hosted by the renowned experts at Digital Foundry, each episode delivers in-depth analysis of the latest breakthroughs in gaming visuals, sound, and performance across PlayStation, Xbox, and PC. The show meticulously breaks down new console launches, game performance on various platforms, GPU developments, and industry news like major game delays. It caters to a dedicated audience of gamers and tech enthusiasts who crave detailed, authoritative insights into graphics, frame rates, and the future of gaming technology, offering a unique blend of news, reviews, and technical deep-dives.

Show Impressions

Estimates only, not verified by show

Est. Podcast Downloads

2,360

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Direct Response

Brands with CTAs

GREAT

88%

Host Read %

% of host read ads

BAD

4%

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The Bottom Line

This show has an estimated 2.4K audience size, runs 4% host read ads and promotes 88% of ads for direct response advertisers.

Recent Campaigns

	Advertisers	Week6/1	Week6/8	Week6/15	Week7/6	Week7/13	Week7/20	Week7/27	Week8/3	Week8/10	Week8/17	Week8/24	Week8/31	Week9/7	Week9/14	Week9/21	Week9/28
Grow Therapygrowtherapy.com	Grow Therapy				4	6	6	3	3	6	6	3		3		6	1	Core Performer 83%
Grangergrainger.com	Granger	6	4	10	2					3				1	5	1		Longer term buy 33%
Wayfairwayfair.com	Wayfair								1			6	3				3	Longer term buy 33%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65+

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k+

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Grow Therapy mental health care	$1,678	-7.2%	0%	100%	46.0ad units	Core Performer	+1
Granger retail	$823	+32.2%	0%	100%	33.0ad units	Core Performer	+1
Shopify information technology & services	$709	0.0%	75%	100%	12.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

DF Direct Weekly #261: F1 25 PS5 Pro Path Tracing Demo, AC Black Flag Resynced, New Xbox Strategy

0:00 / 0:53

Direct Response

D

#1

Run on 1x episode

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