Adam Heath Avitable and Sarah G. lead the Dating Kinda Sucks media brand, a project that deconstructs the complexities of modern interpersonal relationships through a lens of radical honesty and progressive social commentary. Formerly a practicing attorney and stand-up comedian, Avitable leverages his argumentative precision to debunk toxic masculinity and 'Manosphere' tropes, particularly through his viral And This Is Bacon reaction series. This series serves as a critical rebuttal to predatory dating coaches by promoting the Leave Women Alone movement and advocating for improved male allyship. The duo recently launched Season 8 of their flagship podcast, expanding their scope to include The One About Japan and documentation of Avitable’s transition into a nomadic lifestyle. By integrating professional insights from guest therapists and sex educators, the creators provide a direct counter-narrative to traditional relationship advice, prioritizing consent and trans-inclusive dating practices while maintaining a comedic, unfiltered delivery suitable for mature audiences.