Conversations on Dance Podcast Advertising - Audience, Sponsors & Contact

Overview

Conversations on Dance offers an unparalleled insider's perspective into the professional dance world, hosted by former Miami City Ballet dancers Rebecca King Ferraro and Michael Sean Breeden. Through candid, in-depth interviews with leading dancers, choreographers, directors, and educators, the podcast goes beyond performance to explore the intelligence, passion, and creative processes that shape the art form. It's an essential listen for dance enthusiasts, aspiring professionals, and anyone curious about the dedication and artistry behind major productions and careers. The show distinguishes itself by providing authentic, expert-led discussions, often recorded live from prestigious venues, fostering a deeper connection to the global dance community and offering both inspiration and education.

Show Impressions

Estimates only, not verified by show

Est. Total Impressions

5,442

Est. Podcast Downloads

5,380

Av. Youtube Views

62

Instagram

10k

YouTubers Subscribers

204

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Direct Response

Brands with CTAs

GREAT

85%

Host Read %

% of host read ads

BAD

7%

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The Bottom Line

This show has an estimated 5.4K audience size, runs 7% host read ads and promotes 85% of ads for direct response advertisers.

Creator Influence

Rebecca and Michael Ferraro and Breeden

Conversations on Dance, hosted by former Miami City Ballet dancers Rebecca King Ferraro and Michael Sean Breeden, serves as a digital archive for the oral history of American ballet. The program provides technical analysis and historical context through long-form discussions with industry icons such as Misty Copeland and Wendy Whelan. Their long-standing residency at the Vail Dance Festival allows for annual live-audience recording sessions that connect professional stars with the public. Beyond traditional interviews, the hosts have expanded their repertoire to include a specialized Dancer Health mini-series, focusing on the intersection of athletic performance and medical wellness. This educational focus is further supported through partnerships with institutions like The Kennedy Center and the School of American Ballet. Recently, the podcast secured its position as a central industry voice through a collaboration with the Guggenheim’s Works & Process series, where the hosts lead professional inquiries into the choreographic process and the preservation of artistic legacies.

Age: 38 years
Nationality: American
Education: School of American Ballet

Age: 38 years
Nationality: American
Education: School of American Ballet

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Recent Campaigns

	Advertisers	Week4/27	Week5/4	Week5/11	Week7/6	Week7/27	Week8/3	Week8/10	Week8/24	Week9/28	Week10/5	Week10/12	Week10/19
Grow Therapygrowtherapy.com	Grow Therapy				1		3		1	1	1	1	1	Longer term buy 42%
Progressive Insuranceprogressive.com	Progressive Insurance	1	1	1	1	1	3	1	1					Test in progress 17%
AT&Tatt.com	AT&T		1					1	1					Test in progress 17%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65+

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k+

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Grow Therapy mental health care	$702	-74.3%	0%	100%	11.0ad units	Core Performer	+1
Progressive Insurance insurance	$504	-100.0%	0%	100%	11.0ad units	Core Performer	+1
Acast online media	$477	-100.0%	0%	60%	10.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

(515) Peter Boal, Pacific Northwest Ballet Artistic Director, looking back over 22 years and upcoming season highlights

0:00 / 0:38

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