Completely Arbortrary is a collaboration between International Society of Arboriculture Certified Arborist Casey Clapp and musician Alex Crowson. Based in Portland, Oregon, the duo explores the intersection of dendrology and culture through their structured weekly audio series. Each installment focuses on a specific species, ranging from the Douglas-fir to the Walking Palm, and concludes with a definitive Golden Cone rating. This scoring system has led to deeper industry engagement, including a guest expert appearance by Casey on the Ologies podcast with Alie Ward. The brand expanded its reach through Treeruns, a series of short-form video field guides that translate technical forest ecology into accessible visual formats. Recent shifts include a move toward high-production seasonal programming under the Cloud10 network. Their work bridges the gap between academic environmental science and public curiosity, supported by original soundscapes and botanical art provided by Crowson to illustrate the complex life of global flora for their Fungal Associate community.