CHGO Chicago White Sox Podcast Podcast Advertising - Audience, Sponsors & Contact

Overview

The CHGO White Sox Podcast is your daily source for Chicago White Sox baseball. Hosted by Sean Anderson, the show delivers breaking news, expert analysis, player updates, postgame breakdowns, and no-holds-barred commentary on the state of the Sox. Whether you’re tailgating at Rate Field or watching from afar, CHGO White Sox connects true South Siders and passionate fans with the most dedicated White Sox coverage anywhere. Join the best community of Sox fans on the South Side and beyond.

Show Impressions

Estimates only, not verified by show

Est. Podcast Downloads

2,060

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Direct Response

Brands with CTAs

GREAT

84%

Host Read %

% of host read ads

OKAY

42%

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The Bottom Line

This show has an estimated 2.1K audience size, runs 42% host read ads and promotes 84% of ads for direct response advertisers.

Recent Campaigns

	Advertisers	Week5/4	Week5/11	Week5/18	Week5/25	Week6/1	Week6/8	Week6/15	Week6/22	Week6/29	Week7/6	Week7/13	Week7/20	Week7/27	Week8/3	Week8/10	Week8/17	Week8/24	Week8/31	Week9/7	Week9/14	Week9/21	Week9/28	Week10/5	Week10/12	Week10/19	Week10/26
Xfinity Mobilexfinity.com	Xfinity Mobile			1					1	3	3	3	3	4	3	5	4	4	3	3	3	3	4	2	1	1	1	Core Performer 100%
Game Timegametime.co	Game Time	3	2	2	1	2	2	1	1	2	3	1	1	1	1	2	2	1	2	2	2	2	3	2	2	3	1	Core Performer 100%
Four Seasons Heating, Air Conditioning, Plumbing, and Electricfourseasonsheatingcooling.com	Four Seasons Heating, Air Conditioning, Plumbing, and Electric	1	1	2	3	3	1	1	1	1	4	2	1	2	2	3	2	2	2	1	2	2	4	3		1	2	Core Performer 92%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65+

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k+

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Four Seasons Heating, Air Conditioning, Plumbing, and Electric consumer services	$3,487	+9.1%	77%	99%	92.0ad units	Core Performer	+1
Bet 365 gambling & casinos	$3,227	0.0%	92%	90%	89.0ad units	Core Performer	+1
Game Time	$2,712	-20.2%	86%	100%	69.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

WHITE SOX POSTGAME: Sean Burke SHOVES, Sox WALK OFF the Yankees to EVEN the Series! | CHGO White Sox

0:00 / 0:18

Direct Response

W

#1

Run on 1x episode

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