The Unplanned Podcast with Matt & Abby Podcast Advertising - Audience, Sponsors & Contact

Overview

Join high school sweethearts Matt and Abby Howard as they explore authentic conversations about family, relationships, and everyday adventures in 'The Unplanned Podcast'.

Show Impressions

Estimates only, not verified by show

Est. Total Impressions

322.8K

Est. Podcast Downloads

322.7K

Av. Youtube Views

119

Instagram

519k

YouTubers Subscribers

927

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Direct Response

Brands with CTAs

GREAT

87%

Host Read %

% of host read ads

GOOD

77%

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The Bottom Line

This show has an estimated 322.8K audience size, runs 77% host read ads and promotes 87% of ads for direct response advertisers.

Creator Influence

Sam Davol

Sam Davol facilitates deep-dive explorations into urban ecosystems through unPlanned, a program analyzing the intersection of city planning, public policy, and architectural design. Based in Cambridge, Massachusetts, Davol leverages his background as a lawyer and musician to engage subject matter experts on the complexities of municipal development. The series features long-form interviews with figures such as historian Russell Shorto and conductor Benjamin Zander, alongside collaborations with institutions like the Sasaki Foundation and the MIT Museum. Recent programming includes This Decarbonizing World, a series examining environmental transitions, and the 2024 update on regional housing challenges. Content formats range from studio-based academic debates to field-recorded tours of sites like Gore Place and the Innovation Trail. Davol provides a vital resource for professionals in the AEC industry and public sector by documenting the evolution of zoning, micro-mobility, and civic infrastructure within the Greater Boston area and beyond.

Age: 56 years
Nationality: American
Education: AB, Harvard University

Age: 56 years
Nationality: American
Education: AB, Harvard University

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Recent Campaigns

	Advertisers	Week4/20	Week5/4	Week5/18	Week5/25	Week6/15	Week6/22	Week7/6	Week7/13	Week7/20	Week7/27	Week8/3	Week8/17	Week8/24	Week8/31	Week9/14	Week9/21	Week9/28	Week10/5	Week10/12
Cash Appcash.app	Cash App	1	1				1	1			1	1			1			1	1		Longer term buy 42%
ZocDoczocdoc.com	ZocDoc	1			1		1		1		1			1		1		1		1	Longer term buy 42%
BetterHelpbetterhelp.com	BetterHelp	1		1		1				1		1	2	1			1				Longer term buy 33%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65+

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k+

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Cash App	$30,474	+645001.8%	80%	100%	15.0ad units	Core Performer	+1
ZocDoc online media	$24,796	+830831.5%	100%	100%	14.0ad units	Core Performer	+1
Nutrafol	$24,795	+100.0%	100%	100%	14.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

Honest Postpartum Q&A: The Roommate Stage & Baby #4

0:00 / 1:08

Direct Response

H

#1

Run on 1x episode

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