Construction Industry Marketing And Business Tips For Tradesmen: Rise Of The Trades

Hosted by Craig Wilkinson, founder of Trades Freedom Club, this podcast is a practical business and marketing masterclass tailored specifically for tradespeople—plumbers, electricians, joiners, roofers, plasterers and construction contractors. Drawing on his own journey from an overworked joiner to a multi-business owner working three days a week, Craig delivers actionable, step-by-step strategies on lead generation, systemising operations, hiring the right team, pricing for profit, and escaping the "always on the tools" trap. Episodes blend solo coaching sessions packed with frameworks and checklists with candid guest interviews exploring mindset, leadership and resilience, including unconventional experiences like Special Forces training camps. The tone is direct, motivational and no-nonsense, aimed at trade business owners seeking time freedom, financial growth and stronger operational structure. Recurring themes include scaling without burnout, mental toughness, systemisation, and building a self-sufficient business. Ideal for tradespeople and small construction business owners wanting tactical marketing advice alongside personal development and community support through the Trades Freedom Club.