
Business History

Overview
Business History, hosted by former Planet Money journalists Jacob Goldstein and Robert Smith, offers a compelling narrative-driven exploration of the intersection between commerce, innovation, and human folly. The show moves beyond dry corporate chronicles to uncover the bizarre, scandalous, and transformative stories behind iconic companies and financial phenomena. With a tone that is both intellectually rigorous and highly accessible, the podcast appeals to listeners interested in economic history, entrepreneurship, and the unintended consequences of market forces. By blending deep research with storytelling, the hosts provide listeners with actionable insights into the nature of success and failure, making it an essential listen for those who enjoy understanding the historical context of today's global economy.
Show Impressions
Estimates only, not verified by show
Est. Podcast Downloads
2,000
Demographics
Location
Fans by country:
Age Distribution
18-24
12.0%
25-34
28.0%
35-44
26.0%
45-54
18.0%
55-64
11.0%
65-99
5.0%
Income Brackets
$50k-60k
13.0%
$60k-70k
12.0%
$40k-50k
11.0%
$70k-80k
11.0%
$80k-90k
10.0%
$30k-40k
9.0%
$90k-100k
9.0%
$100k-150k
8.0%
$20k-30k
7.0%
$10k-20k
4.0%
$150k-200k
4.0%
$200k-1000k
2.0%
Unlock show and brand data, including top ads, overall spend, and the ability to listen to ads.
Top Advertisers
Top Spenders | Est. Spent | Change | Host Read % | DR % | # of ads | Frequency | Top Shows |
|---|---|---|---|---|---|---|---|
| | | | | | | | |
| | | | | | | | |
| | | | | | | | |
| | | | | | | | |
| | | | | | | | |
| | | | | | | | |
| | | | | | | | |
| | | | | | | | |
| | | | | | | | |
| | | | | | | | |
Ads and Episodes
Recent Episodes
Recent Campaigns