Business & Beyond with Gerry Dick Podcast Advertising - Audience, Sponsors & Contact

Overview

Business & Beyond with Gerry Dick offers an insightful weekly dialogue with prominent Indiana leaders across business, politics, sports, and entertainment. Host Gerry Dick delves into the personal and professional journeys of these high-performing individuals, uncovering their successes, failures, and the pivotal moments that have shaped their lives and contributions to the Hoosier state. The podcast provides a unique blend of intimate interviews and informative discussions, exploring critical topics such as economic development, workforce challenges, community revitalization, and the intersection of preservation and progress. It targets listeners keen on understanding regional leadership, public policy, and the broader societal impact of business, offering inspiration and practical insights into achieving success and fostering community growth.

Show Impressions

Estimates only, not verified by show

Est. Podcast Downloads

1,080

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Direct Response

Brands with CTAs

OKAY

42%

Host Read %

% of host read ads

BAD

12%

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The Bottom Line

This show has an estimated 1.1K audience size, runs 12% host read ads and promotes 42% of ads for direct response advertisers.

Recent Campaigns

	Advertisers	Week4/20	Week4/27	Week5/4	Week5/11	Week5/18	Week6/1	Week6/8	Week6/15	Week6/22	Week6/29	Week7/6	Week7/20	Week7/27	Week8/3	Week8/10	Week8/17	Week8/24	Week8/31	Week9/14	Week9/21	Week9/28	Week10/5	Week10/12
PNC Bankpnc.com	PNC Bank	2	1	1	1	2	1	1	1	2	1	2	1	1	2	1	2	1	1	2	2	2	2	3	Core Performer 92%
Liunaliuna.org	Liuna	1	1	1	1	2	1	1	1	1	1	2	1	1	2	1	1	1	1	1	1	1	1	1	Core Performer 92%
Ag Bioscience Podcastagrinovus.org	Ag Bioscience Podcast										1	1					1			1					Test in progress 17%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65+

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k+

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
PNC Bank financial services	$883	-8.8%	28%	1%	69.0ad units	Core Performer	+1
Liuna construction	$450	-49.5%	0%	0%	40.0ad units	Core Performer	+1
IBJ Media publishing	$436	-100.0%	0%	100%	39.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

Maureen Braun on Indiana, Entrepreneurship and Life as First Lady

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