Brutalsim Da Guru | NBA 2K26 NEWS UPDATE TIPS & TRICKS Podcast Advertising - Audience, Sponsors & Contact

Overview

Brutalsim Da Guru is the essential podcast for dedicated NBA 2K players, offering in-depth analysis of game news, updates, and community discussions. Beyond gameplay tips, the show critically examines pressing issues like competitive integrity, player frustration with game mechanics, and the ethical implications of monetization strategies such as VC and loot boxes. It also delves into significant legal challenges facing the game's publisher, providing a comprehensive look at the intersection of gaming, business, and player advocacy. This podcast is for anyone who wants to stay informed about NBA 2K's evolving landscape and the broader impact of game design on its community.

Show Impressions

Estimates only, not verified by show

Est. Total Impressions

9,775

Est. Podcast Downloads

120

Av. Youtube Views

9,655

YouTubers Subscribers

207k

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Direct Response

Brands with CTAs

GOOD

54%

Host Read %

% of host read ads

BAD

4%

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The Bottom Line

This show has an estimated 9.8K audience size, runs 4% host read ads and promotes 54% of ads for direct response advertisers.

Creator Influence

Randell Moore

Randell Moore, known online as brutalsim or Brutalsim Da Guru, is a prominent content creator in the NBA 2K gaming community. Hailing from New Albany, Indiana, Randell distinguishes himself as a comprehensive source for all things NBA 2K25. He offers timely news updates, in-depth patch breakdowns, and detailed analysis of gameplay mechanics, including builds, badges, and meta strategies. Randell is particularly recognized for his critical commentary on the game's controversies, such as cheating, ban waves, microtransactions, and the dynamics between developers and the player base. Operating across multiple platforms, Brutalsim maintains a popular YouTube channel focused on news, tutorials, and discussions, leveraging professional-grade audio and visual equipment for high-quality production. On Twitch, he hosts live gameplay sessions often described as "CHILL VIBES," where he connects directly with his "BruteSquad" community and runs games with subscribers. His Twitter serves as a platform for quick opinions and interactions with other creators in the 2K space, while he also has a presence on Instagram and TikTok for broader engagement. Randell is a Twitch Partner and has a notable sponsorship with NBA 2K Labs, offering his audience discounts. He is married with at least one child and promotes a positive online environment with the hashtag #PositiveVibesOnly. Through his content, Brutalsim acts as a "2K Guru," aiming to educate, entertain, and advocate for a better gaming experience for the community, constantly analyzing the game's state and looking toward future developments like NBA 2K26.

Age: 18-24
Nationality: American

Age: 18-24
Nationality: American

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Recent Campaigns

	Advertisers	Week6/22	Week6/29	Week7/6	Week7/13	Week7/20	Week7/27	Week8/3	Week8/10
LinkedInlinkedin.com	LinkedIn		1			1	2		2	Longer term buy 33%
Accentureaccenture.com	Accenture					1	2	3		Longer term buy 25%
Duracellduracell.com	Duracell	1		1	1					Test in progress 17%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Cutwater Spirits food production	$788	0.0%	0%	0%	8.0ad units	Core Performer	+1
LinkedIn information technology & services	$604	-28.7%	0%	83%	6.0ad units	Core Performer	+1
Accenture management consulting	$602	-2.6%	0%	17%	6.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

MIKE WANG RETURNS & TALKS GAMEPLAY THE BACKLASH WAS INSTANT | NBA 2K27 NEWS UPDATE

0:00 / 0:29

Direct Response

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#1

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